Digital Marketing Manager (UK & Ireland)

The Digital Marketing Manager for L’Occitane UK & Ireland (Hybrid, London) will lead top- and mid-funnel digital marketing strategies, have full TikTok Shop ownership, micro-creator content, and regional collaboration. The role will play a key part in driving brand awareness, audience growth, and acquisition across the UK and Ireland.

We’re looking for a digitally savvy marketer with proven experience in beauty or luxury retail, strong expertise in social commerce and full-funnel media strategy, and hands-on proficiency in TikTok Ads Manager, Seller Centre and GA4.

What Will You Do?

Leadership & Strategy

• Lead the end-to-end digital performance function for UK&I (with support from Performance EMEA Lead), managing the digital agency, presenting insights, and communicating strategic recommendations to key stakeholders

• Foster strong cross-functional collaboration and ensure all campaigns follow brand guidelines, best practices, and strategic priorities, budget management, campaign pacing, and overall spend phasing to ensure efficiency and high ROAS.

• Deliver the seasonal and always-on platform strategies, ensuring alignment between marketing, PR, e-commerce, and agency partners.

• Serve as the main point of contact for all digital performance activities for UK&I and manage micro influencer agency.

• Lead Affiliate Marketing activations for the UK, briefing partners, and providing full guidance on execution and delivery of projects with new customer acquisition as main objective.

• Working across global and regional structures, working independently and as a part of a wider marketing/digital team

• Collaborate closely with e-commerce teams to align paid media strategy with sales targets and ensure seamless user journeys from ad impression through checkout.

• Lead and optimize shopping and social campaigns to maximize online revenue and new customer acquisition.

• Analyze performance data, conduct deep dives, and translate insights into actionable optimization recommendations. Prepare regular reporting and presentations.

Technical & Product Excellence

• Develop and execute comprehensive digital marketing strategies across Meta (Facebook/Instagram), TikTok, and Tik Tok Shop

• Oversee full campaign lifecycle planning, creation, execution, monitoring, and optimization using data-driven insights, A/B testing, audience segmentation, and creative best practices.

Budget, Efficiency & Performance Management

• Manage and strategically allocate budgets across channels to maximize ROAS and reach awareness goals.

• Track spend efficiency, daily pacing, phasing, and cost trends to ensure campaigns remain on target.

Organic & Cross-Channel Integration

• Oversee organic social media strategy and execution to ensure a cohesive brand presence and strong community engagement that complements paid initiatives.

Innovative & Analytical Mindset

• Apply a solutions-oriented, detail-focused approach to overcome platform limitations and enhance performance media outcomes through creative, data-led workarounds.

The Perfect Candidate

We’re looking for a commercially savvy, digitally driven Social Media Marketeer with a genuine passion for beauty and a strong understanding of the UK media and e-commerce landscape.

You will bring:

• Proven experience managing paid social and Google platforms within a DTC, beauty, luxury or retail e-commerce environment.

• Strong understanding of digital performance metrics, optimisation techniques and full-funnel media strategy, with a proven ability to use data to drive measurable growth.

• Hands-on experience launching and managing TikTok Shop, including SKU and bundle assortment, order logistics and creator management.

• Strong experience managing media and marketing budgets, with a commercial and results-driven approach.

• Proficiency across Meta Ads Manager, Google Ads, TikTok Ads Manager, Seller Centre, Emplifi and similar digital marketing platforms.

• A strong analytical mindset, with experience using GA4/Google Analytics, Excel and Google Sheets for reporting, analysis and performance optimisation.

• Excellent communication and stakeholder-management skills, with the ability to build strong relationships and collaborate effectively across teams and markets.

• A highly creative and digitally native mindset, with strong copywriting skills and an instinct for engaging social-first content.

• Exceptional organisation and attention to detail, with the ability to manage multiple priorities, meet deadlines and work effectively in a fast-paced environment.

• A proactive, results-oriented approach, with the confidence to take initiative, work autonomously and identify opportunities for growth.

• A collaborative and enthusiastic team player who enjoys working cross-functionally and contributing to a positive team environment.

• Proficiency in Microsoft Outlook, Excel, PowerPoint and Word, with knowledge of creative and social content tools such as Photoshop, Canva and CapCut being highly desirable.

What We Offer You!*

• Discretionary Company Bonus scheme

• Contribution Pension Scheme

• Holiday Allowance – above statutory

• Flexible Bank Holidays

• Enhanced Maternity (20 weeks full pay) and Paternity leave (12 weeks full pay) after 1 year

• Hybrid working for Office based staff– 3 days in the office

• Work from Anywhere Policy – up to 4 weeks a year

• Volunteering 1 Day

• Half day leave for Birthday

• One day’s holiday for Newly Weds

• Discount Scheme

• Product allocation

• Company benefits platform

• Cycle to work scheme through Reward Gateway

• Travel Loan through Reward Gateway

• Subsidised health & wellbeing plan

• Long service awards