Digital Marketing Manager

Job Requirements:

1. Bachelor's degree in marketing, business, or related field.
2. Minimum of 3 years of experience in digital marketing or related field.
3. Strong understanding of marketing principles, including branding, lead generation, and customer acquisition.
4. Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
5. Proficiency in marketing automation tools, Google Analytics, and other marketing analytics platforms.
6. Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
7. Strong analytical skills and the ability to use data to inform marketing strategies and decisions.
8. Experience with website design and development, including knowledge of HTML, CSS, and CMS platforms.
9. Familiarity with Indonesian market and consumer behavior.
10. High level of creativity and attention to detail.

Job Responsibilities:

1. Develop and execute comprehensive digital marketing strategies to support the company's business objectives.
2. Create and manage digital marketing campaigns, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing.
3. Conduct market research and analysis to inform marketing strategies and identify new opportunities for growth.
4. Collaborate with cross-functional teams, including sales, product, and customer service teams, to ensure marketing initiatives align with business objectives.
5. Manage the company's online presence, including the company website, social media accounts, and other digital channels.
6. Monitor and analyze marketing campaign performance, using data to optimize campaigns and increase conversion rates.
7. Develop and manage marketing budgets, ensuring campaigns are delivered within budget.
8. Stay up-to-date with industry trends and best practices, and continually improve marketing strategies to increase the company's visibility and effectiveness.
9. Lead and manage a team of digital marketing professionals, providing guidance and support to achieve departmental objectives.
10. Create and maintain reports on marketing performance, presenting data and insights to key stakeholders.