Digital Marketing Manager

Position: Digital Marketing Manager

Number of hours: 40 hours/week

Schedule: NZ Time, 9AM - 6PM

Tasks required:

• Plan, execute, and manage marketing plan for 2023-2024

• Work with MD to create a marketing tactics calendar

• Oversee all digital marketing for the client, including marketing campaigns and social media posts

• Monitor and measure ROI of each campaign and conduct split testing

• Designing and building the website, SEO, SEM, email marketing, and social media management

• Establish and execute a digital marketing strategy to distribute content

• Create website layout/user interface by using standard HTML/CSS practices

• Maintain and update the clients website and troubleshoot any problems

• Set up and/or optimize company pages within each platform to increase the company's social content visibility

• Create and post content to Google My Business and other selected social media platforms

• Utilize CRMs to develop marketing campaigns

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

• Maintain consistent brand messaging across all social channels

• Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience

• Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies

• Other ad hoc tasks that would be assigned

Requirements:

• Proven work experience as a Digital Marketing Manager or relevant experience

• Digital Marketing Strategy experience development

• Established contacts with creative agencies or designers

• Working knowledge of Wix website builder

• In-depth knowledge of CRM and various social media platforms and their best practices

• Experience with SEO and SEM strategy and keyword research

• Experience with managing B2B and B2C campaigns

• Understanding of website analytics tools, such as Google Analytics

• Excellent programming skills and in-depth knowledge of modern HTML/CSS

• Knowledge of the Search Engine Optimization process

• In-depth knowledge of current digital trends

• Good English communication skills, both written and verbal

• Knowledge in engaging and interacting with a different type of people's demographics

• Highly organized and detail-oriented; able to efficiently prioritize multiple tasks

• Ability to work independently and in a team-oriented environment