Digital Marketing Manager (Performance & Lead Generation)
Company Overview: Circolife
Circolife is a pioneering climate-tech company offering IoT-enabled, 5-star energy-efficient
AC units to B2B clients (offices, F&B, gyms) via a subscription model. We help businesses
save up to 30% on electricity while eliminating capital expenditure. Join us to drive sustainable
growth!
Job Details
Field Value
Experience Required 3 to 5 years
Location Thane / Hybrid
Reports To Head of Marketing / CEO
Role Summary:
Driving End-to-End Growth We are seeking a highly analytical and results-obsessed Digital Marketing Manager to take
complete ownership of all paid digital advertising and B2B lead generation efforts. This role is
critical for driving measurable business growth by securing high-quality Marketing Qualified
Leads (MQLs) for our Sales team, optimizing for low Cost Per Acquisition (CPA) and
maximum Return on Ad Spend (ROAS).
You will be the executor, strategist, and analyst responsible for managing a significant media
budget and coordinating all necessary internal and external resources.
Key Responsibilities (KRAs)
1. Performance Marketing & Campaign Execution
● Strategy & Planning: Develop and execute comprehensive paid advertising strategies
across all channels, including Google Ads (SEM/Display/YouTube), Meta Ads
(Facebook/Instagram), and LinkedIn Ads, focusing on B2B lead generation.
● Agency & Vendor Management: Act as the primary point of contact for external
creative and media agencies. Manage agency workflow, ensuring high-quality, on-brand
assets are delivered on time for ad deployment across all channels.
● Budget Ownership: Own, manage, and allocate the advertising budget to maximize
Return on Ad Spend (ROAS) and achieve aggressive Cost Per Lead (CPL) targets.
● Creative Collaboration: Work closely with internal and external partners to strategize,
produce, and deploy high-performing ad creatives and copy.
2. Lead Funnel Optimization & CRO
● Lead Quality: Be solely responsible for the quantity and quality of generated leads,
aligning MQL criteria closely with Sales Qualified Lead (SQL) benchmarks.
● Conversion Rate Optimization (CRO): Plan and execute experiments on landing pages,
lead forms, and digital touchpoints to improve conversion rates across the entire digital
funnel.
● MarTech Integration: Ensure clean, real-time data integration and functionality between
digital ad platforms and the CRM/Marketing Automation systems for seamless lead
nurturing and handover to Sales.
3. Analytics, Reporting & Insights
● Measurement: Define, track, and report on key performance indicators (KPIs) including
CPL, CTR, CPA, and Funnel Drop-off points.
● Data Analysis: Use tools like Google Analytics (GA4) and native platform dashboards
to analyze user behavior, translating data into clear, actionable insights for campaign
refinement.
● Forecasting: Develop and maintain accurate performance forecasts and budget
projections.
Required Skills and Qualifications
● Experience: Minimum 3 to 5 years of hands-on, proven experience in a performance
marketing role, with a strong focus on B2B Lead Generation.
● Platform Mastery: Expert-level proficiency in managing paid campaigns on Google Ads
and LinkedIn Ads is essential.
● Agency Oversight: Proven experience working with and managing external creative and
media agencies/vendors.
● Analytical Tool Stack: Strong working knowledge of Google Analytics (GA4), Google
Tag Manager, and advanced data manipulation skills.
● Domain Knowledge: Previous experience marketing B2B, SaaS, subscription services,
or products with a high-value sales cycle is highly advantageous.
● Soft Skills: Excellent quantitative, communication, and project management skills. Self-
starter comfortable operating independently in a fast-paced environment.