Digital Marketing Manager

The Role

You own the full customer-acquisition system: campaigns, landing pages, tracking, lead quality, appointment conversion and attributable revenue. You will be measured on booked appointments and revenue, not on impressions, reach or raw lead count.

This is a builder role, not an agency-coordination role. You start as the person who personally plans, launches, troubleshoots and optimises the work. Once you have established a repeatable and commercially sound growth engine, you will propose, recruit and lead a lean 2–3 person marketing team.

What You Will Own

Paid acquisition end to end across Meta, Google (PMax and Search) and Xiaohongshu; deploy TikTok or other channels only when the commercial case is clear

Media budget planning and reallocation across different brands, based on qualified leads, appointments, customer acquisition cost and attributed revenue

Build, improve and A/B test landing pages and lead journeys without waiting on an external developer for routine changes

The measurement layer: Google Tag Manager, GA4, Meta Pixel and Conversions API, conversion events, UTM discipline and weekly performance reporting

The full funnel from ad or content to WhatsApp enquiry, contact, appointment, arrival, sale and repeat visit — and the ability to identify whether lost revenue is caused by marketing, by follow-up, or by outlet conversion

Direct work with outlet management on lead-response standards, appointment quality, and cross-referrals.

Websites, domains, hosting and external vendors where necessary — while retaining company ownership and internal control of all platform access, tracking assets and performance data

After proving the operating model: the roles, hiring sequence, KPIs and workflows for a 2–3 person in-house marketing team, and leadership of that team

Requirements

Proven hands-on marketing experience within the beauty, aesthetics, skincare, hair/scalp, slimming or medical-aesthetics sector in Singapore is mandatory. This is a hard requirement, not a preference — we are not willing to spend three months teaching the category.

At least 5 years of hands-on performance marketing, paid media or growth marketing experience.

Evidence of real commercial outcomes. You must be able to explain at least one campaign using the actual period, media spend, lead or sales volume, CPL/CPA/CAC, conversion rate, attributable revenue or ROAS, and your personal contribution.

Demonstrated responsibility for a five-figure monthly media budget, or an equivalently complex multi-account or multi-brand portfolio.

Ability to launch and optimise campaigns personally. You should not require an agency, developer or junior team member to perform the core work for you.

Strong working knowledge of Meta Ads, Google Ads, GTM, GA4, Meta Pixel/CAPI, conversion tracking, landing-page optimisation and structured testing.

Practical website and technical ability: WordPress or comparable tools, basic front-end or AI-assisted web development, domains, DNS and hosting administration.

Commercial judgement to diagnose funnel leakage beyond advertising — slow lead follow-up, poor contact rates, weak appointment conversion, no-shows and outlet close rates.

Working proficiency in written and spoken Mandarin in addition to English, required to serve our Mandarin-speaking customer base and to produce Mandarin-language content for Xiaohongshu and WhatsApp.

Ability to operate independently now, and to build a disciplined 2–3 person team when business volume justifies it.

Preferred

Experience across both skin/mani and hair/scalp categories

Xiaohongshu / RED campaign or content experience

Shopping-mall retail footfall experience

Prior experience recruiting or supervising junior marketing, content or creative staff

Platform certification (e.g. Meta Media Buying Professional, Google Ads)

How Performance Will Be Measured

Qualified leads, CPL/CPA, WhatsApp response and contact rates, appointment rate, show rate, customer acquisition cost, attributed revenue, ROAS.

How to Apply

Please apply directly via JobsBank or whatsApp your resume to +65 9858 0286.

Only shortlisted candidates will be notified.