Digital Marketing Manager Japan

You will lead digital marketing strategy for the Japanese market across websites, SEO, content, advertising, email, marketing automation, and social media. You will localize global initiatives, create and manage content, run integrated campaigns, nurture leads, analyze performance, manage KPIs, and collaborate across marketing and design functions.

Responsibilities

• Develop and execute digital marketing strategy for the Japanese market
• Localize global and APAC marketing strategies for Japan
• Plan and improve Japanese websites and landing pages
• Develop SEO strategy and analyze keywords
• Plan and produce blogs, white papers, case studies, and slide videos
• Localize and translate global content for the Japanese market
• Analyze and improve content performance
• Plan digital advertising campaigns
• Run integrated campaigns using landing pages, email, and advertising
• Plan and manage email marketing and newsletters
• Nurture leads using marketing automation tools such as HubSpot
• Segment customers and prospects
• Manage and improve campaign member and lead data
• Create marketing performance reports
• Analyze marketing data using Google Analytics, Looker Studio, and CRM tools
• Coordinate digital campaigns around events
• Share best practices with global and APAC marketing teams
• Collaborate with design and other teams

Requirements

• 3–5 years of digital marketing experience
• B2B marketing experience preferred
• Hands-on experience creating website, SEO, content marketing, digital advertising, and email marketing materials
• Experience managing digital campaigns from planning through execution
• Basic understanding of CRM and marketing automation tools such as Salesforce and HubSpot is a plus
• Practical knowledge of SEO and content marketing is a plus
• Experience analyzing and improving organic traffic and conversion rates is a plus
• Experience improving website user journeys and conversion paths is a plus
• Experience supporting data-driven optimization and decision-making is a plus
• Experience analyzing marketing data with Google Analytics and CRM tools is a plus
• Experience managing website traffic, conversion, MQL, and pipeline KPIs is a plus
• Native-level Japanese
• Business-level or higher English