Digital Marketing Manager (GS - 1202026 - PTDMM)

Position: Digital Marketing Manager

Number of hours: 3 hrs/week

Schedule: UK Timezone

Tasks Required:

A. Inbound & Demand Generation Strategy

• Develop and execute a B2B inbound marketing strategy targeting commercial landlords, property owners, and asset managers.

• Drive qualified inbound enquiries through organic search, content marketing, and social media channels.

• Align marketing activity with commercial objectives and sales pipeline requirements.

• Identify and target high-intent keywords, topics, and audiences relevant to commercial solar and battery installations.
  

B. SEO & Organic Search Optimisation

• Lead and own the ongoing SEO strategy for the websites, including:
  
  

  • Keyword research focused on commercial property and renewable energy decision-makers

  • On-page optimisation (metadata, headers, internal linking, content structure)

  • Coordination of technical SEO (site speed, indexing, crawlability)
    
    

• Improve domain authority through high-quality content, backlink strategies, and cross-site linking.

• Monitor, analyse, and report on organic search performance, inbound enquiries, and conversion rates.
  

C. Content & Market Intelligence

• Build and manage a structured content pipeline, including:
  
  

  • Articles, blogs, and insights tailored to commercial landlords

  • Market intelligence, industry trends, policy updates, and case studies
    
    

• Position Powerr and NICL as trusted thought leaders in commercial solar and energy storage.

• Ensure all content is SEO-optimised and designed to support inbound lead conversion.

• Repurpose long-form content across social media and website channels to maximise reach and impact.
  

D. Social Media (LinkedIn & Twitter/X)

• Develop and manage a targeted social media strategy focused on:
  
  

  • Commercial landlords

  • Property owners, asset managers, and investors
    
    

• Promote content, insights, and key messages to drive website traffic and inbound enquiries.

• Build brand credibility and awareness within the commercial property sector.

• Monitor performance, engagement, and audience growth, refining content based on insights and results
  

Requirements:

• Proven experience in B2B digital marketing, inbound marketing, or demand generation.

• Strong hands-on SEO experience (keyword research, on-page optimisation, technical fundamentals).

• Excellent content strategy and writing capability, ideally within property, energy, or infrastructure sectors.

• Experience managing LinkedIn and Twitter/X for B2B audiences.

• Data-driven mindset with experience using analytics and SEO tools (e.g. GA, Search Console, SEMrush/Ahrefs).

• Ability to translate commercial objectives into clear marketing outcomes.