DIGITAL MARKETING MANAGER
GLOBALTRUST EMPLOYMENT SERVICES · Singapore ·
- Category
- Marketing
- Experience
- 5+ years
Key Responsibilities
- Strategy & Planning: Develop comprehensive digital marketing strategies aligned with business growth objectives.
- Campaign Management: Oversee search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) ads, email marketing, and social media campaigns.
- Content Oversight: Coordinate content calendars and guide creators or copywriters to produce engaging digital assets.
- Data & Analytics: Track key performance indicators (KPIs), analyze metrics, and optimize campaign spend based on user behavior.
- Team Leadership: Delegate tasks to marketing executives, mentor junior staff, and manage external agency partners. [1, 2, 3, 4, 5, 6]
Requirements & Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: 3 to 5+ years of hands-on digital marketing experience.
- Hard Skills: Proficiency in SEO/SEM, Google Ads, web analytics (like Google Analytics), and social media platforms.
- Soft Skills: Strong communication, project management, adaptability, and strategic thinking