Digital Marketing Manager
Genesys · Sydney (Flexible) ·
- Category
- Marketing
Genesys · Sydney (Flexible) ·
Be the one building AI-powered experiences where they matter most.
At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.
Digital Marketing Manager - Australia
The Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.
This role blends hands-on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI.
This position offers opportunities for candidates based in Melbourne, Sydney or Brisbane.
What You’ll Do:
In this role, the primary responsibilities include (but are not limited to):
Campaign Execution & Optimisation: Own end-to-end execution of digital campaigns across ANZ and India, including:
LinkedIn paid campaigns and social media activation
Display advertising
Content syndication programs
Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution
Support campaign setup for events, webinars, and regional initiatives
Email Marketing & Lead Nurture: Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences
Email marketing (customer and prospect newsletters)
Design and localise lead nurture campaigns to deliver content that guides prospects through the funnel
Partner with regional stakeholders to ensure relevance of messaging and segmentation
Website & Content Operations: Maintain and update regional website content (EN-SG site), including:
Publishing blogs and landing pages
Applying localised links, content and CTAs for demand generation
Ensure website supports SEO, conversion optimisation, and campaign alignment
Paid Media & Agency Management: Oversee paid search in partnership with agencies:
Monitor weekly performance and identify anomalies
Lead monthly performance reviews with agency partners
Collaborate with agencies to improve campaign structure, targeting, and ROI
Account-Based & Display Marketing
Manage always-on 6sense display campaigns across ANZ and India
Optimise creative, audience segments, and spend allocation
Refresh ad creatives and messaging periodically to maintain performance
Content Syndication Programs:
Own execution and performance tracking of vendors
Ensure campaigns are fully activated across regions (ANZ, India)
Identify and resolve budget underutilisation and delivery gaps
Align with sales and marketing ops to ensure proper campaign tracking
Budget Management & Reporting: Manage regional digital marketing budgets, including:
Monthly accruals and spend tracking
Quarterly budget adjustments and forecasting
Ensure accurate invoice processing and vendor management
Provide regular reporting on:
Campaign performance
Budget utilisation
Pipeline contribution and influence
You’ll Bring
5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)
Strong experience across:
Paid media (LinkedIn, Google, programmatic)
Email marketing and automation
Content syndication and demand generation
Account engagement strategies
Proven ability to manage regional campaigns across multiple markets
Strong commercial mindset with ability to connect marketing activity to pipeline outcomes
High attention to detail with strong operational execution skills
Technical Expertise in
CRMs (eg. Salesforce),
CMS (eg. Wordpress)
Analytics platforms (eg. Tableau)
GA4
Advertising platforms: Google ads, Meta, LinkedIn & 6Sense
Experience with SEMRush, design tools and 6Sense ABM a bonus
What Success Looks Like
Campaigns are consistently optimised and delivering against pipeline targets
Budgets are fully utilised with minimal under/overspend
Regional programs are executed with local relevance while aligned to global strategy
Strong collaboration with agency partners, resulting in improved campaign performance and efficient execution across all digital channels
Clear visibility into performance, with data-driven decision making
Please note that Genesys will not accept resumes from agencies at this time.
To be eligible to apply for this role you must be legally permitted to work in Australia.
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Working at Genesys
Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.
What Happens After You Apply
After you apply, here's what you can typically expect:
Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.
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About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit
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