Digital Marketing Manager – End-to-End Lead/Funnel
Work From Home | Full-Time | AU Hours
About the Role
We are hiring a highly strategic and hands-on Digital Marketing Manager to support a fast-growing AI Certification Body (Not-for-Profit).
This is a blank canvas role where you will build, execute, and optimize the entire digital marketing function—from strategy through to execution.
This is not just social media management. You will own the full customer journey, from awareness to conversion.
Key Responsibilities
Strategy & Planning
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Develop and own the end-to-end digital marketing strategy
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Map full-funnel journeys: Awareness Consideration Conversion Retention
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Identify growth opportunities across all digital channels
Funnel & Systems
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Build and optimise landing pages, lead magnets, and conversion funnels
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Develop email nurture sequences and lifecycle marketing flows
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Implement CRM and automation systems (e.g., GoHighLevel, HubSpot, Klaviyo)
Paid Advertising
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Plan, launch, and optimise campaigns across Meta, Google Ads, and LinkedIn
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Manage budgets, creative testing, and performance tracking (ROAS, CPA, CPL)
Email & Lifecycle Marketing
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Build and manage campaigns, newsletters, and automated flows
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Segment audiences and improve engagement across the customer lifecycle
Social Media & Content
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Oversee content strategy across LinkedIn, Instagram, and TikTok (if relevant)
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Collaborate with content creators to produce high-performing short-form and educational content
SEO & Analytics
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Own SEO roadmap including keyword research, on-page optimisation, and content planning
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Track and report on traffic, leads, conversions, and ROI
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Continuously optimise campaigns and funnels based on performance data
Requirements
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5+ years of experience in end-to-end digital marketing
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Proven track record in building funnels, running paid ads, and scaling campaigns
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Strong understanding of customer journeys, CRO, and performance marketing
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Hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads
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Experience with email platforms (Klaviyo, Mailchimp, HubSpot, etc.)
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Familiarity with CRM/automation tools (GoHighLevel preferred)
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Experience with SEO tools (Ahrefs, SEMrush, etc.)
- Experience in the service-based industry, preferably from a Tier 1 company, with hands-on experience in sales funnels and lead generation
What We're Looking For
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A builder mindset — able to create systems from scratch
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Strategic thinker with strong execution skills
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Ability to work independently and take full ownership
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Focus on outcomes, performance, and growth
Bonus Skills
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Experience in education, certification, or not-for-profit sectors
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Exposure to AI or emerging tech industries
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Strong copywriting skills (direct response and brand)
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Experience managing remote teams or freelancers
What Success Looks Like
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A fully built and optimised marketing engine
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Consistent lead generation and conversion growth
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Clear reporting dashboards and actionable insights
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Scalable systems across all digital channels
Why Join Us?
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Full ownership of marketing strategy and execution
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Opportunity to build systems from the ground up
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Work with an innovative AI-driven organisation
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Supported by OutsourcedIn's infrastructure and team
Final Note
If you need step-by-step instructions for everything, this role isn't for you.
We're looking for someone who understands:
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Strategy
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Systems
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Execution
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Growth