Digital Marketing Manager at C&F – WorkplaceWarsaw / Remote | Jobyssey

C&F is a technology services company providing innovative solutions in Data Management, Big Data, Advanced Analytics and Compliance. With a highly integrated team of 400+ experts, for over 20 years C&F has been delivering superior engineering and premium operations to Fortune 500 companies, primarily in the Life Science industry.

You will be responsible for:

Own and drive the digital demand generation and Account-Based Marketing (ABM) strategy for enterprise clients, leveraging channels such as LinkedIn Ads, Google/YouTube remarketing, SEO, content distribution, webinars, and industry events.
Plan, execute, and optimize marketing campaigns promoting C&F, its services, and solutions to target audiences.
Manage external agencies, freelancers, and other marketing partners responsible for paid acquisition activities, including briefing, performance management, budget oversight, and results evaluation.
Own the end-to-end marketing funnel (Lead → MQL → SQL), partnering closely with Sales to define MQL criteria, monitor conversion rates, and improve pipeline performance.
Plan and manage the digital marketing budget across paid media, marketing tools, content production, and demand generation initiatives.
Develop and distribute content through initiatives such as C&F Talks podcasts, webinars, and video programs, utilizing these assets to support lead generation and audience nurturing efforts.
Design and execute controlled experiments with emerging marketing channels and advertising formats (e.g., Reddit Ads, OpenAI Ads), establishing clear KPIs and measurable success criteria.
Collaborate closely with Sales and business leaders to execute ABM programs for target accounts across industries including CPG, Pharma, Animal Health, and Manufacturing, ensuring personalized engagement and effective sales enablement.
Conduct competitive and market analysis, benchmarking digital marketing activities of leading consulting and technology firms such as Accenture, Deloitte, PwC, and Capgemini, and translate insights into actionable strategies.
Co-manage and continuously optimize the company website and marketing technology ecosystem, including CRM, marketing automation platforms, GA4, and ABM tools.
Monitor, analyze, and report marketing performance through KPI dashboards and regular business reviews with senior leadership and key stakeholders.
Coordinate and support the work of part of the marketing team, ensuring alignment, collaboration, and effective execution of marketing initiatives.
Identify new growth opportunities, recommend improvements, and proactively drive initiatives that increase pipeline generation and marketing effectiveness.
Build strong cross-functional relationships and act as a strategic partner to Sales in achieving revenue and business growth objectives.

What you will need:

4-5+ years of experience in B2B marketing, preferably within the IT, technology, consulting, or SaaS sectors.
Hands-on experience in planning and executing Account-Based Marketing (ABM) programs and managing campaigns through LinkedIn Campaign Manager.
Solid knowledge of Google Ads, GA4, and remarketing campaign strategies and execution.
Strong understanding of B2B marketing and sales funnels, including Lead, MQL, SQL, CAC, pipeline management, and campaign ROI measurement.
Experience managing external agencies, vendors, and marketing partners, including briefing, budget oversight, performance monitoring, and results evaluation.
Practical experience with CRM and marketing automation platforms.
Excellent English communication skills, both written and spoken, with experience creating content and running campaigns for international markets, including the US, DACH, other European countries, and Poland.
Strong analytical capabilities with the ability to work comfortably with data, build and interpret reports, dashboards, and performance metrics.
Proven ability to independently manage projects, prioritize competing initiatives, and deliver results in a resource-constrained environment.
Experience in B2B lead generation and pipeline-building activities.
Strong organizational and project management skills, with the ability to successfully manage multiple initiatives simultaneously.
A proactive, solution-oriented mindset with a strong sense of ownership and accountability.
Ability to build credibility and influence within a senior, highly experienced team.
Leadership potential or initial people management experience, with a willingness to take on broader team coordination responsibilities.
Ability to work independently, drive initiatives forward, and identify opportunities for continuous improvement.

Nice to Have:

Experience marketing to large enterprise organizations and high-revenue accounts.
Familiarity with ABM and intent-data platforms such as ZoomInfo, 6sense, Demandbase, or Clearbit.
Experience partnering closely with Sales teams to define and optimize MQL and SQL criteria.
Previous experience working in a marketing agency, digital agency, or consulting environment.
Experience targeting enterprise clients across industries such as Manufacturing, Pharma, Life Sciences, Consumer Goods, or similar sectors.

What we offer:

Learning & development opportunities – after your probation period, you’ll have access to a highly flexible and generous English language reimbursement program, along with an individual development budget to use as you see fit.
Classic benefits like private medical care, a sports card, and a preferential life insurance plan. Plus, our infamous Fruit Tuesdays and Wednesdays.
A hybrid work setup with plenty of flexibility. Delivery teams work mostly remotely. Support teams come to our Warsaw office from time to time.
A bunch of non-work activities, including Office Day (a fun-filled day when employees from all over Poland gather at the office), POP UP integrations, various competitions from cooking to photography, and the chance to submit charity causes to our CF4GOOD program, which provides support to those in need.
A workplace that values people and is built on collaboration, not competition. If you’re tired of toxic work environments, you’ll finally get a chance to breathe. And if you’ve been lucky with great employers so far, we’ll do our best to keep that streak going.

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