Digital Marketing Manager at Binariks – UA | Jobyssey

Binariks is looking for a proactive Digital Marketing Manager (Cold Email & LinkedIn Organic) to own our outbound cold email operations and LinkedIn thought-leadership presence, driving expert visibility and qualified lead generation across HealthTech, InsurTech, and FinTech domains.

What We’re Looking For:

Proven track record in cold email/outbound lead generation and/or LinkedIn organic content and thought leadership, with measurable results.
Hands-on experience with cold outreach platforms (Instantly, Infraforge, or similar) and email validation/enrichment tools (ZeroBounce or similar).
Experience with Canva and AI content tools.
Strong copywriting skills with the ability to fact-check claims and edit out generic AI-sounding phrasing.
Understanding of the IT market and outsourcing/service delivery models.
Upper-Intermediate to Advanced English Level (B2-C1).

Preferred Tools & Platforms:

Cold Email Platforms: Instantly, Salesforge, Smartlead, Lemlist.
Email Validation & Deliverability: ZeroBounce, NeverBounce, Google Postmaster Tools, MXToolbox.
Data Enrichment & Prospecting: Apollo.io, Hunter.io, Snov.io, Clay.
Design: Canva, Figma, or similar tools.
AI Content Tools: ChatGPT, Claude, or similar.
CMS: Experience with custom CMS is a plus.
Task Management: Trello, Jira.
Analytics: Google Analytics, LinkedIn Analytics, Google Sheets/Excel.
CRM: HubSpot (basic knowledge).

Your Responsibilities:

Set up sending domains, mailboxes, and SPF/DKIM/DMARC records; manage inbox warm-up, sender reputation, blacklists, and spam rate.
Validate, clean, and segment email databases; source and enrich accurate corporate contacts.
Write and personalize email sequences, launch campaigns, run A/B tests, and process replies/auto-replies.
Create posts, carousels, and infographics on relevant industry trends for multiple expert accounts without duplicating content.
Track email metrics (reply rate, positive reply rate, bounce rate) and LinkedIn metrics (impressions, engagement rate, follower growth), adjust content based on data, and deliver monthly reports.

Will be a plus:

Exposure to HealthTech, InsurTech, or FinTech niches.

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