Digital Marketing Manager | B2B SaaS | Funnel Marketing, Lead Generation & Growth | In-Office (Downtown Boston) | $140,000 - $150,000 USD + Bonus (10%) + 4 weeks vacation + 401K
The Company
They are a global player in the travel space, operating across multiple continents, markets, and brands, with a long-established footprint in both leisure and corporate services. Their purpose is rooted in expanding access, opportunity, and experience on a worldwide scale. With operations spanning dozens of countries and a deep emphasis on people, culture, and inclusion, they balance global scale with local relevance, and they expect their leaders to do the same.
The Role
This role turns attention into demand, demand into pipeline, and pipeline into revenue. The successful candidate will need a high-level understanding of the mechanics of paid media, SEO and AEO, spearheading the overarching digital strategy with multi-million dollar budgets. The core channels of focus are LinkedIn, Google, Bing, DOOH, podcasts, and CTV. This role isn't about executing directly, but developing strategies with paid teams across these channels to drive results. With a push toward AI-driven SEO, understanding AEO, ABM, lifecycle, managing multi-channel budgets is vital.
The Responsibilities:
Growth & Demand Strategy
- Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals.
- Provide strategic direction to regional brand teams on program execution and channel activation.
Multi-Brand, Multi-Market Digital Strategy
- Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance.
- Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics.
Paid Performance & Digital Media Management
- Oversee paid digital programs (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI.
- Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions.
Website Strategy & Conversion Optimization
- Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels.
- Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally.
Marketing Automation & Lead Nurture
- Architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration.
- Ensure automation and email journeys are aligned with brand messaging, sales priorities, and buyer stages.
Stakeholder Alignment & Global Collaboration
- Partner with brand marketing, sales and global team members to define lead stages, scoring models, and campaign hand-off processes.
- Align campaign activities with revenue objectives, helping enable regional pipeline initiatives.
Data, Measurement & Attribution
- Own digital pipeline reporting and dashboards, with a focus on metrics such as core marketing activites, lead generation, pipeline contribution, and ROI.
- Lead global digital marketing attribution in your region and data governance to improve visibility across global and regional campaigns.
SEO & Organic Demand Strategy
- Develop and oversee the local SEO strategy in collaboration with the Global SEO lead, ensuring visibility across priority markets and alignment with paid campaigns.
- Collaborate with SEO and content teams to align organic acquisition programs with paid efforts and campaign objectives, ensuring strategic keyword coverage and content performance.
- Guide the channel strategy and measurement of organic social media as a complement to paid and owned channels, focused on audience engagement, ICP targeting, and brand credibility.
Enablement & Best Practice Sharing
- Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.
The Requirements
- 5+ years of experience in B2B demand generation or digital marketing within service-led or hybrid organisations.
- 5+ years in a senior marketing leadership role, ideally within a multi-brand or shared-services environment.
- Deep expertise across paid media, automation platforms, CRO, analytics, and lifecycle marketing.
- Extensive experience across SEO, AEO, AMB, DOOH and CTV.
- Proven track-record with LinkedIn, Google, Bing and Podcasts.
- Strong understanding of B2B buyer journeys, lead qualification, sales alignment, and pipeline economics.
- Proven ability to operate across regions, time zones, and cultures while maintaining consistency and momentum.
- Commercially minded, with hands-on experience owning marketing-attributed pipeline and ROI.
- Confident communicator able to influence senior stakeholders and cross-functional partners.
Why Apply
If you thrive at the intersection of data, creativity, and commercial impact, and you specialize in building systems that scale, send through an application and start the process.
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