Modern Air Filtration Corporation is a Canadian air filtration manufacturer serving commercial, industrial, institutional, and residential markets. We manufacture and supply a wide range of air filtration products and are continuing to expand our digital sales, lead generation, and online presence.
We are looking for an experienced, hands-on Performance Marketing & CRO Manager who can take ownership of our paid advertising, website conversion performance, landing pages, lead generation strategy, tracking, and marketing analytics.
This is not a role for someone who only knows how to “run ads.”
We are looking for someone who understands the full customer journey — from the first Google search or Meta ad click all the way through to an inquiry, quote request, phone call, online purchase, or long-term customer.
What You’ll Be Responsible For:
- You will manage and continuously improve our paid acquisition and conversion strategy across Google, Meta, and our websites.
Your responsibilities will include:
What We Are Looking For:
- We are looking for someone with proven experience producing measurable results.
The ideal candidate will have:
- 4+ years of hands-on performance marketing experience.
- Strong experience managing Google Ads accounts with meaningful monthly budgets.
- Strong experience with Meta Ads Manager.
- Demonstrated ability to improve ROAS, CPA, CPL, and conversion rates.
- Strong understanding of Google Search campaigns and high-intent keyword strategy.
- Experience managing both B2B lead-generation and e-commerce campaigns is highly desirable.
- Strong understanding of landing-page design and conversion psychology.
- Hands-on CRO experience.
- Experience creating or directing landing pages using platforms such as WordPress, Shopify, Webflow, Unbounce, Instapage, or similar.
- Strong Google Analytics 4 and Google Tag Manager experience.
- Strong knowledge of conversion tracking and attribution.
- Experience with Meta Pixel and Conversions API.
- Ability to interpret data and make budget decisions quickly.
- Excellent copywriting instincts for advertising and landing pages.
- Ability to work independently and take ownership of results.
- Strong attention to detail.
Please DO NOT Apply If:
- Your experience is primarily posting organic social-media content.
- You depend entirely on agencies or freelancers to manage campaigns for you.
- You only know basic boosted Facebook posts.
- You cannot demonstrate measurable advertising results.
- You do not understand conversion tracking.
- You have never built or optimized a landing page.
- You cannot explain the difference between clicks, conversions, qualified leads, CPA, CAC and ROAS.