As the Digital Marketing Executive (SEO), you will take ownership of all SEO-related activities, focusing on improving search engine rankings and driving organic traffic. From conducting in-depth keyword research to optimizing website content, metadata, and backlinks, you’ll ensure that our SEO performance is top-notch. Additionally, you’ll continuously monitor, analyze, and refine SEO strategies, staying ahead of industry trends and making data-driven adjustments to maximize results.
Requirements
What You’ll Be Doing:
- Developing and Executing SEO Strategies: Design and implement comprehensive SEO strategies to enhance website rankings and drive organic traffic across search engines.
- Keyword Research & Competitor Analysis: Conduct thorough keyword research to identify high-impact target keywords. Analyze competitor strategies to uncover areas for improvement and new opportunities.
- Optimizing Website Content, Metadata, and Backlinks: Optimize website content, metadata, alt text, and backlinks to improve on-page SEO and maintain high rankings in search results.
- Tracking SEO Performance: Use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to track SEO performance, generate reports, and adjust strategies based on data insights.
- Staying Updated with SEO Trends: Keep up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure we remain competitive in search rankings.
What We’re Looking For:
- Experience with SEO Tools: Proficient in tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to track, analyze, and optimize SEO performance.
- Solid SEO Knowledge: Strong understanding of on-page and off-page SEO techniques, including content optimization, backlinking, and technical SEO.
- WordPress & HTML Familiarity: Experience working with WordPress and SEO plugins (like Yoast), with a basic understanding of HTML for making updates to the website.
- Content Marketing Experience: Ability to create SEO-optimized content that drives engagement and ranks high in search engines.
- Analytical and Detail-Oriented: Strong ability to analyze data, identify trends, and adjust strategies to improve SEO performance.
- Effective Communication: Excellent communication skills to explain SEO strategies and results to non-technical stakeholders, and to collaborate effectively with cross-functional teams.
Good To Have:
- Experience with local SEO or eCommerce SEO.
- Familiarity with technical SEO (site speed, mobile optimization, structured data).
- Knowledge of A/B testing and conversion rate optimization (CRO).