Digital Marketing Executive
Roots Group of Companies · Coimbatore North, India ·
- Category
- Marketing
- Experience
- 3+ years
Roots Group of Companies · Coimbatore North, India ·
· Plan
and execute integrated digital marketing strategies aligned with business and
sales objectives
· Drive
lead generation and performance across Google Ads, Meta (Facebook.
Instagram), LinkedIn, YouTube, SEO, and remarketing channels
· Own
end-to-end campaign planning, execution, optimization, budget management, and
KPI delivery (CPL, ROI, CTR, conversions)
· Manage
and optimize paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads
· Execute
on-page and off-page SEO strategies, keyword research, and website optimization
initiatives
· Manage
and optimize websites, landing pages, and conversion funnels to improve lead
generation
· Coordinate
with content teams to develop blogs, case studies, email campaigns, and website
content aligned with marketing objectives
· Manage
and grow brand presence across LinkedIn, Instagram, Facebook, and YouTube
· Plan
and execute social media calendars for campaigns, product launches, events, and
exhibitions
· Drive
engagement through organic and paid social media strategies, online reputation
management, and community engagement
· Set
up Google Analytics and website tracking to clearly identify lead sources across all channels (Google Ads, SEO, social media, etc.)
· Ensure
all leads are correctly attributed to the appropriate marketing channel and
report channel-wise performance
· Regularly
audit and resolve issues in website tracking, forms, and conversion events to
maintain accurate lead source reporting
· Track
and analyze digital campaign and website performance using Google Analytics,
Google Tag Manager, and Search Console
· Prepare
weekly and monthly performance, lead, and ROI reports with actionable insights
· Coordinate
with external agencies, and internal stakeholders to ensure effective execution
of digital marketing initiatives
· Support
branding and promotional initiatives for product launches, exhibitions, and
events
· Work
with international clients and cross-functional teams where required
· 3–5
years of hands-on experience in digital marketing
· Strong
background in performance marketing and lead generation
· Ability
to independently own and optimize campaigns with minimal supervision
· Experience
working with international clients preferred
· Google
Ads, Meta Ads Manager, LinkedIn Ads
· SEO
tools: Ahrefs or SEMrush
· WordPress
and landing page tools
· CRM
/ lead management systems