SENIOR EXECUTIVE, DIGITAL MARKETING

The Role

You will own Google Ads and campaign landing pages across our brands end-to-end — from keyword research and campaign build, to designing and building the WordPress landing page the ads drive to, to the conversion tracking that proves what worked. You will also produce promotional artwork and ad creatives for campaigns across our brands.

Responsibilities

Google Ads / SEM

• Plan, build, launch and optimise Google Ads Search campaigns for multiple clinic brands and outlet locations — keyword research, ad copywriting, ad extensions, geo-targeting, bidding strategy and daily budget pacing

• Maintain rigorous account hygiene: search-term reviews, negative keyword lists, quality score improvement and structured ad testing

• Set up and maintain conversion tracking end-to-end using Google Tag Manager, GA4 and Google Ads conversion actions (form, call and WhatsApp tracking)

• Produce weekly performance updates and a monthly report covering spend, cost per lead, cost per booking and return on ad spend, with clear recommendations

Landing Pages / WordPress

• Design and build mobile-first campaign landing pages on WordPress with Elementor — layout, copy placement, imagery, lead forms and thank-you pages

• Update and maintain existing web pages for promotions, seasonal campaigns and outlet changes; QA every page on real devices before launch

• Run A/B tests and conversion-rate optimization on landing pages and lead forms; support English/Chinese page variants

Campaign Artwork & Ad Creatives

• Produce promotional artwork independently for campaigns and promotions — social media visuals, promo graphics and landing-page imagery— working within established brand guidelines

• Create and iterate ad-creative variations for paid campaigns and test them systematically

• Work with Canva (and ideally Photoshop/Illustrator) to turn campaign briefs into launch-ready assets

SEO & Website

• Execute on-page SEO and local SEO across the group's Google Business Profile listings

• Keep website structure, redirects and forms healthy as outlets open, close or rebrand

Data & Teamwork

• Maintain UTM tagging standards and accurate lead data(deduplication, clean pipelines into Google Sheets)

• Brief designers and video creators on ad creative; guide a junior colleague's SEM development

• Write compliant, claim-safe copy appropriate for group business

Requirements

• Min 2-4 years of hands-on Google Ads experience (Search essential), personally managing live budgets and SEO experience — on-page optimisation, local SEO, Google Business Profile management

• Ability to build landing pages on WordPress with Elementor

• Working proficiency in Google Tag Manager and GA4, including setting up and debugging conversion tracking

• Comfortable with numbers: cost-per-lead and ROAS analysis in Excel/Google Sheets

• Photoshop and/or Illustrator proficiency for more advanced creative work

• Able to manage multiple concurrent campaigns and page requests with clear prioritiszation

• Proficient in Canva (or equivalent) and able to produce marketing artwork independently

• Bilingual English/Mandarin — we run Chinese-language landing pages and plan Chinese-language search campaigns

• Experience in healthcare, retail or service industry will be an added advantage