Digital Marketing Coordinator

Who we are

We are strong, nimble, and growing! EB Horsman & Son is proud to be a fifth generation family owned, successful Western Canadian electrical distributor with 20+ locations throughout BC, Alberta, and Saskatchewan, consistently recognized as one of Canada's Best-Managed companies. We take pride in living our core values and carrying out our mission statement of helping our communities thrive since 1900s. At E.B. Horsman & Son, we’re committed to a workplace where everyone belongs. If you’re qualified, we’d like to hear from you.

What we offer

• Birthday off
• Health, dental, and employee assistance program benefits
• Annual profit-sharing
• Employee share ownership program (ESOP)
• RRSP matching after 1 year of employment
• Access to EBH University for personal & professional growth

Onsite work location

This role will be onsite based out of the Head Office. This is a full-time position, Monday-Friday, 40 hours per week, with the ability for hybrid remote work following the probationary period.

Why this role matters

The Digital Marketing Coordinator supports the planning, execution, and optimization of marketing initiatives that strengthen brand awareness, engage customers and suppliers, and contribute to business growth. Working closely with the marketing team and internal stakeholders, this role helps deliver campaigns, content, digital marketing initiatives, events, and communications that align with organizational goals. Success in this role requires strong organization, creativity, attention to detail, and the ability to manage multiple projects in a fast-paced environment.

What to expect in the role

Campaign Coordination

• Coordinate marketing campaigns, supplier-funded initiatives, promotions, and lead generation activities.
• Assist with campaign planning, budgeting, execution, and performance reporting.
• Track timelines, deliverables, budgets, and key performance indicators.
• Support the successful execution of marketing initiatives while ensuring deadlines and objectives are met.

Marketing Systems & Data

• Support marketing technology platforms, including CRM, email marketing, website, analytics, and marketing automation tools.
• Maintain marketing databases, customer segmentation lists, and campaign tracking systems.
• Monitor campaign performance and prepare reports to support strategic decision-making.
• Ensure the accuracy and integrity of marketing data.

Content Creation

• Create and edit content for social media, email campaigns, websites, blogs, advertising, presentations, and promotional materials.
• Assist with content planning and content calendar management.
• Develop engaging communications that support business objectives and customer engagement.
• Collaborate with internal stakeholders to develop compelling marketing content.

Design & Brand Management

• Design promotional materials, event collateral, presentations, advertisements, and other marketing assets.
• Collaborate with stakeholders to understand project requirements and recommend effective creative solutions.
• Produce marketing materials using approved design software and tools.
• Ensure all materials align with brand standards and maintain consistency across digital and print channels.

Digital Marketing

• Support website updates and content management activities.
• Assist with search engine optimization (SEO), email marketing, social media management, and digital advertising campaigns.
• Publish and optimize digital content across marketing channels.
• Monitor website traffic, engagement metrics, advertising performance, and campaign effectiveness.
• Assist in reporting on digital marketing performance and key metrics.

Communications & Social Media

• Schedule and manage content across social media platforms.
• Share company news, events, promotions, product information, and marketing campaigns.
• Support the creation and distribution of internal and external communications.
• Assist with public relations initiatives and brand awareness activities.
• Respond to inquiries or coordinate responses with the appropriate internal teams.

Marketing Administration

• Provide marketing materials and promotional assets to support various business initiatives.
• Maintain inventories of marketing collateral and promotional supplies.
• Coordinate the production, distribution, and fulfillment of marketing materials.
• Build and maintain relationships with external vendors and service providers.
• Support departmental reporting and administrative activities.

Event Coordination

• Support the planning and execution of trade shows, customer events, supplier events, community initiatives, meetings, and corporate functions.
• Coordinate registrations, event logistics, venue requirements, communications, and marketing materials.
• Liaise with vendors and event partners to ensure successful event delivery.
• Provide on-site support during events as required.
• Assist with post-event communications, reporting, surveys, and follow-up activities.

Continuous Improvement & Quality

• Identify opportunities to improve marketing processes, workflows, and reporting practices.
• Support initiatives focused on operational excellence and continuous improvement.
• Contribute to departmental goals and quality standards.
• Recommend enhancements that improve efficiency, effectiveness, and overall marketing performance.

Ideal Candidate Profile

• Diploma or degree in Marketing, Communications, Business Administration, or a related field, or an equivalent combination of education and experience.
• 2-5 years of experience in marketing, communications, or a related role.
• Experience creating marketing materials for both digital and print channels.
• Proficiency with Microsoft 365 applications.
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) or similar design software.
• Familiarity with CRM systems, email marketing platforms, website content management systems, analytics tools, and marketing automation platforms is considered an asset.
• Strong written and verbal communication skills.
• Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Strong attention to detail and commitment to delivering high-quality work.
• Ability to build positive working relationships and collaborate effectively with a variety of stakeholders.

Our Core Values: Celebrating the Past, Empowering the Future

Teamwork l Integrity l Continuous Improvement l Resilience l Empowered

Compensation is determined by the candidate's experience, education, qualifications, role complexity, internal equity, and other relevant factors. We thank all applicants for their interest. Only those living in Canada with permanent work authorization will be considered. Please note that only candidates selected for an interview will be contacted.