Digital Marketing & Content Executive — Social Media, SEO & Canva at JNB Bearings – Chennai | Jobyssey

JNB BEARINGS PVT LTD

Import & Distribution | J&B Brand Bearings | Chennai

Department: Digital Marketing

NOW HIRING

Digital Marketing &

Content Executive

Digital Marketing & Content Executive | Content • Social Media • SEO • Photography • Brand Visibility

Location:
Mannady Metro, Chennai
Reports To:
Director / Business Growth Head
Salary:
₹20,000–₹40,000/month + Incentives
Work Hours:
Mon–Sat, 9:30 AM–6:30 PM | Sunday Off | 2nd & 4th Sat Off
Experience:
1–4 Years | Strong portfolio preferred
Joining:
Immediate | Annual CTC: ₹3–5 LPA | Strong portfolio: up to ₹6 LPA
This is a content-first role. Ideal for creative, design-confident professionals who can write, design, photograph, and optimize — NOT a CRM or automation role. A strong Canva portfolio and social media samples are mandatory for shortlisting.

About JNB Bearings & This Role

JNB Bearings Pvt. Ltd. is one of South India’s fastest-growing importers and distributors of J&B Brand Bearings, serving crushers, rice mills, cement plants, engineering workshops, automobile sectors, and dealers across Tamil Nadu. We are building our digital presence and looking for a creative, content-driven professional who can produce compelling industrial content, grow our social media following, improve our Google rankings, and increase brand visibility across all digital platforms.

Tools You Will Use Daily

Canva (Core Design Tool)
Canva AI & ChatGPT
Google Analytics
Google Business Profile
WordPress / Website CMS
Zoho Social & Zoho Publish
Google Search Console & SEO Tools
Smartphone Camera (Reels & Photography)
Meta Business Suite & LinkedIn

Key Responsibilities

01 Social Media Management & Growth

Plan and execute daily content across Instagram, Facebook, LinkedIn, and Google Business Profile
Build and maintain a 30-day content calendar aligned with products, seasons, and campaigns
Monitor comments, messages, and enquiries — respond within 2 hours
Drive measurable follower growth and engagement rate improvements every month
Track and report social media analytics weekly; present growth report monthly

02 Content Creation & Design

Create high-quality industrial and product-focused content: posts, stories, reels, and banners
Design all creatives using Canva maintaining consistent JNB brand identity
Write engaging captions and short-form copy for all social platforms
Develop blog articles and product descriptions for the website
Use ChatGPT and Canva AI to accelerate content ideation and drafting
Maintain a structured media library: photos, videos, creatives, and copy assets

03 Product Photography & Video

Capture professional product photos of bearings for digital and catalogue use
Shoot short demonstration videos and installation reels
Create reels showcasing product applications across crusher, rice mill, and other industries
Cover dealer visits, events, and exhibitions for social media content
Edit and optimize photos and videos for each platform’s format and dimensions

04 SEO & Website Management

Update and maintain the company website: product pages, blogs, news, and landing pages
Conduct keyword research targeting industrial buyers, dealers, and maintenance engineers
Publish SEO-optimized blog articles regularly to improve organic search rankings
Monitor website traffic, bounce rate, and lead conversions via Google Analytics
Improve Google rankings for key industrial and bearing-related search terms
Build and optimize landing pages for campaigns and lead generation

05 Google Business & Brand Visibility

Manage and optimize Google Business Profile for maximum local and industrial search visibility
Respond professionally to all Google reviews within 24 hours
Build and execute dealer engagement campaigns to grow brand presence
Monitor online reputation and flag negative reviews immediately for management review
Track brand visibility metrics: impressions, reach, search rankings, and review ratings

06 Reporting & Performance Tracking

Build and maintain a monthly content and digital performance report
Track KPIs: follower growth, engagement rate, website traffic, and lead contribution
Present monthly marketing performance report to leadership with insights
Monitor and report contribution to lead generation from content and SEO channels
Identify top-performing content and replicate successful formats across platforms

First-Year Success Expectations — What Good Looks Like

FIRST 3 MONTHS

Learn & Publish

FIRST 6 MONTHS

Build & Grow

FIRST 12 MONTHS

Optimise & Report

● Understand JNB products, customers, and industry

● Audit existing social media accounts and website

● Set up content calendar and begin publishing

● Capture first product photo and reel set

● Begin Google Business Profile optimization

● Consistent daily content publishing across all channels

● First SEO blog articles published on website

● Google Business rating maintained at 4.5+

● Monthly analytics report delivered to leadership

● Social media follower growth visible and tracked

● Measurable improvement in organic website traffic

● Full product photo and video library built

● Measurable improvement in rankings for selected priority keywords

● Social engagement rate growing month-on-month

● Ready for first annual performance review

KPI Measurement System — Monthly Scorecard

DAILY

● Content publishing

● Social media activity

● Website updates

WEEKLY

● Engagement growth

● Website traffic

● SEO activities

MONTHLY

● Full KPI scorecard

● Lead contribution

● Analytics report

QUARTERLY

● Incentive eligibility

● Promotion readiness

● Performance assessment

KPI METRIC
WEIGHT
CYCLE
Content Creation & Publishing
25%
Monthly
Social Media Growth
20%
Monthly
Website & SEO Performance
20%
Monthly
Lead Generation Contribution
15%
Monthly
Google Business Rating & Reviews
10%
Monthly
Brand Visibility Growth
5%
Monthly
Discipline & Reporting
5%
Monthly
TOTAL
100%

Promotion eligibility is based on consistent KPI achievement, creative output quality, business contribution, and management recommendation — reviewed quarterly.

Career Growth Roadmap — Content Executive to CMO in 12 Years

Every level in this roadmap is earned through measurable creative output, audience growth, SEO improvement, and revenue contribution. JNB strongly believes in promoting high performers from within the organization.

PERIOD
LVL
DESIGNATION
KEY FOCUS AREAS
PROMOTION CRITERIA
CTC
Yr 0–2
L1 ENTRY
Digital Marketing & Content Executive

● Master Canva, Zoho Social, Google Analytics, and SEO tools

● Build content calendar and publish consistently

● Grow social media following month-on-month

● Achieve all monthly KPIs

Consistent KPI achievement + strong content performance + management recommendation
₹3–5 LPA
Yr 2–4
L2 SENIOR
Senior Digital Marketing Executive

● Lead content strategy across all channels

● Drive measurable SEO improvements

● Contribute to lead generation from digital

● Mentor fresher team member

SEO traffic growth + lead generation contribution + content performance metrics
₹5–8 LPA
Yr 4–6
L3 SPECIALIST
SEO & Content Specialist

● Full organic traffic ownership

● Website performance and conversion optimization

● Revenue contribution via digital channels

● Advanced content strategy and distribution

Organic traffic growth + website performance targets + revenue contribution proven
₹8–12 LPA
Yr 6–9
L4 MANAGER
Digital Marketing Manager

● Lead and manage a digital marketing team

● Campaign P&L ownership

● Multi-channel marketing strategy

● Vendor and agency management

Team leadership demonstrated + campaign revenue impact + strategic planning
₹12–18 LPA
Yr 9–12
L5 SR. MGR
Senior Marketing Manager

● National-level digital marketing ownership

● Brand strategy and market positioning

● Cross-functional team leadership

● Revenue growth at scale

Sustained national-scale performance + strategic leadership recognition
₹18–30 LPA
Yr 12+
L6 CMO
Head of Digital Marketing / CMO

● Brand and revenue strategy at board level

● Build and lead the entire marketing organization

● National marketing vision and execution

● Business transformation ownership

Exceptional sustained performance + board-level recognition
₹30 LPA+
A digital marketer who masters content, SEO, social media, and photography in a B2B industrial environment has a rare and highly valued skill set. This role is your launchpad.

Who We Are Looking For

QUALIFICATIONS & EXPERIENCE
TOOLS & PERSONAL SKILLS

Any Graduate | BBA / B.Com / Mass Comm / MBA Marketing preferred
1–4 Years in content creation, social media, or digital marketing
Strong Canva portfolio is mandatory for shortlisting
Comfort with smartphone-based product photography and reels
Tamil language fluency preferred for local engagement
Immediate joining preferred
Experience in B2B, Industrial, Manufacturing, Engineering, Hardware, or Technical Product Marketing preferred

Canva (proficient — portfolio mandatory)
ChatGPT and AI content creation tools
Instagram, Facebook, LinkedIn Creator tools
Google Business Profile & Google Analytics
Basic SEO and keyword research
WordPress or any website CMS
Zoho Social / Zoho Publish (prior experience a plus)
Creative eye | Strong written communication | Self-starter

Compensation & Benefits

COMPENSATION
BENEFITS & PERKS

Fixed Salary: ₹20,000–₹40,000 / month

Based on experience, skills & creative portfolio

Quarterly Performance Incentives
Annual Performance Bonus
Festival Bonus (Diwali, Pongal, Eid)

Annual CTC: ₹3–5 LPA | Strong portfolio: up to ₹6 LPA

Health & Accident Insurance
12 Paid Leaves + All Public Holidays
Sunday Off + 2nd & 4th Saturday Off
Half-Day Attendance System
Photography equipment & accessories support
Professional design tools & subscriptions
Direct exposure to business decisions and marketing initiatives

How to Apply

CALL / WHATSAPP

9381077728

044-47946473

EMAIL RESUME

[email protected]

Subject: "Content Executive – [Your Name]"

APPLY ONLINE

https://jnbbearings.zohorecruit.in/jobs/Careers

(Online application portal)

JNB Bearings Pvt Ltd — Building Creative & Digital Marketing Careers Across South India

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