Digital Marketing & Business Analyst
digitalvirgo · Riyadh, Riyadh Province, sa ·
- Category
- Marketing
- Experience
- 2+ years
Main Responsibilities
Business Performance & Analytics
- Monitor the performance of Digital Virgo's digital services through key business and marketing KPIs (traffic, conversion, subscriptions, revenue, churn, customer acquisition, retention, ROI, etc.).
- Analyze business performance and identify optimization opportunities to improve profitability.
- Conduct competitive analysis, benchmark market trends, and identify new growth opportunities within the Saudi digital ecosystem.
- Produce structured weekly and monthly performance reports with clear insights and actionable recommendations.
- Support forecasting activities and monitor business performance against objectives.
Digital Marketing
- Support the planning and execution of digital marketing campaigns across acquisition channels.
- Monitor campaign performance and recommend optimization actions based on data analysis.
- Collaborate with Marketing, Product, Business Development, and Operations teams to ensure campaigns are aligned with business objectives.
- Contribute creative ideas to improve customer acquisition, engagement, and retention.
- Assist in developing localized marketing materials and messaging adapted to the Saudi market.
Business Operations & Project Coordination
- Coordinate the launch of new digital services and marketing initiatives.
- Follow project timelines and ensure deliverables are completed on schedule.
- Coordinate with Product, Technical, Marketing, Business Development, Operations, Customer Care, and external partners.
- Monitor operational performance and proactively identify issues affecting business results.
- Participate in service testing, launch preparation, and post-launch monitoring.
Stakeholder Management
- Build strong relationships with internal stakeholders and external partners.
- Ensure effective communication across all teams involved in project delivery.
- Prepare presentations and business reports for management.
- Support cross-functional collaboration to ensure smooth execution of strategic initiatives.
Profile
- Bachelor's degree in Marketing, Business Administration, Economics, Engineering, or a related field.
- 2–5 years of experience in Digital Marketing, Business Analysis, Product Marketing, Digital Services, Telecom, Mobile Payments, VAS, FinTech, or a similar digital environment.
- Experience in the Saudi market is a strong advantage.
Required Skills
Business & Analytics
- Strong analytical mindset with excellent attention to detail.
- Ability to interpret business data and transform it into actionable recommendations.
- Comfortable working with KPIs, dashboards, and performance reporting.
- Advanced Excel skills; experience with Looker, Tableau, Power BI, or similar BI tools is an advantage.
Marketing
- Good understanding of digital marketing channels and customer acquisition.
- Knowledge of subscription-based digital services is a plus.
- Ability to analyze campaign performance and recommend improvements.
Project Management
- Strong organizational and coordination skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience using Jira or similar project management tools.
Communication
- Excellent communication and interpersonal skills.
- Ability to work effectively with multicultural and cross-functional teams.
- Strong presentation skills.
Languages
- Fluent English and Arabic (spoken and written) are mandatory.
- French is a plus.
Preferred Experience
Experience in one or more of the following industries would be highly appreciated:
- Mobile Payments
- Telecom
- Value-Added Services (VAS)
- Digital Content
- Digital Advertising
- FinTech
- Subscription-based Digital Services