Digital Marketing & Branding Lead (FT / Renewable Contract)
NEOFLAM (SIM) PTE. LTD. · Singapore ·
- Seniority
- Lead
- Employment
- Contract
- Category
- Marketing
- Experience
- 3+ years
NEOFLAM (SIM) PTE. LTD. · Singapore ·
Love great design, beautiful spaces and the thrill of building brands that people genuinely connect with? Do you obsess over conversion rates, live for a good sales milestone and believe that great marketing should always drive real commercial results? You might just be the person we are looking for.
We are on the hunt for a dynamic and commercially savvy Digital Marketing & Branding Lead to take the wheel on marketing and brand-building for our growing portfolio of home and living brands in Singapore. As a multi-brand distributor we represent a curated collection of international labels spanning lifestyle and home essentials and honestly it is a pretty exciting space to be in right now.
This is not a sit-back-and-delegate kind of role. You will be the brand custodian, the campaign architect and the digital marketing engine all rolled into one. From growing brand awareness to driving consumer engagement and commercial performance across every brand in our portfolio you will be the one making it happen. You will work closely with brand principals, retail partners and internal teams to craft and execute integrated marketing campaigns that truly resonate with Singapore's home and living consumers.
If you are someone who gets excited about a beautiful Instagram feed, hitting sales objectives and knows how to tell a compelling brand story across every touchpoint then we would love to hear from you.
Brand Strategy & Management
Be the guardian of each brand's identity, tone of voice and visual standards across every digital and physical touchpoint because consistency is everything
Develop and maintain brand guidelines for each label so that every piece of communication looks and feels unmistakably on-brand
Run regular brand audits to make sure our brands stay fresh, relevant and visually compelling in Singapore's ever-evolving home and living market
Partner closely with brand principals to make sure our localised execution stays true to the bigger brand vision
Digital Marketing Strategy & Planning
Build a digital marketing roadmap that actually moves the needle by translating business goals into sharp integrated strategies with clear KPIs and real measurable outcomes
Get hands-on with all digital channels including SEO, SEM, AIO, GEO and whatever else the ever-changing digital landscape throws at us
Dig into the data, spot the trends and uncover growth opportunities before anyone else does
Allocate the digital marketing budget across all brand
Social Media & Community Management
Take the reins on the social media presence of all our brands across Instagram, Facebook, TikTok and beyond
Plan posts, create content, keep the feeds looking good and make sure every account is active, engaging and true to its brand personality
Show up in the comments and DMs because community building is not just a checkbox but a relationship
Scout, manage influencers, livestreamers partnerships, content creators collaborations and brand tie-ups that make sense for the home and living world
E-Commerce & Digital Presence
Roll up your sleeves and get into the weeds of our e-commerce platforms and brand websites covering uploads, listings, visuals and all
Write and edit product listings that are not just accurate but actually make people want to buy
Ensure every touchpoint online delivers a seamless and enjoyable user experience with a sharp eye on UI and UX
Team up with sales and operations on promotions and digital merchandising and constantly find smarter ways to boost conversion and keep customers coming back for more
Experience & Background
Bachelor’s degree in Marketing, Business, or related field
At least 3 to 5 years of experience in digital marketing with exposure to brand management ideally within the lifestyle or home and living category
Proven track record of directly managing multi-brand or multi-product digital marketing campaigns
Comfortable leading and executing at the same time in a lean team environment
Confident and comfortable in front of the camera whether it is a quick product reel, a brand story or a live session
Performance Marketing & Analytics
Strong expertise and hands-on experience in performance marketing, analytics tools including Google Analytics, Meta Business Suite, Shopify and apps, as well as any other marketing SaaS implementation and integration
Knowledge in using Canva, video editing software, Microsoft Office tools or other tools
Highly proficient in running campaigns, analysing performance and optimising results
Data-first mindset with a clear focus on commercial impact including pipeline contribution, revenue growth and return on investment
Someone who measures success against real business outcomes and not just pretty numbers on a dashboard
Customer Journey & Digital Funnels
Deep understanding of end-to-end customer journey orchestration and what it takes to keep people engaged at every stage
Experienced in mapping and managing digital funnels that move customers seamlessly from awareness through to conversion and retention
AI Application in Marketing
Advanced hands-on experience applying AI in day-to-day marketing operations including AI-driven campaign optimisation and predictive targeting
Proficient in deploying marketing automation and personalisation at scale
Ability to harness generative AI for content production, creative testing and workflow efficiency to work smarter and faster
In summary
Social Media Marketing
SEO / SEM / PPC
Performance & Ecommerce Marketing
Content Marketing
Influencer / Affiliates Marketing
Branding