Digital Marketing Analyst

POSITION SUMMARY

The Digital Marketing Analyst owns reporting, performance measurement, and data-driven insight across WAI Global’s digital marketing and ecommerce operations. The role turns data from web analytics, ecommerce, email, and product review sources into clear, prioritized recommendations that improve campaign performance, content quality, and user experience. Working across Power BI, web analytics, Visual SKUs DAM, Adobe Commerce, and Mailchimp, the analyst also supports the daily operations that keep assets, product content, campaigns, and translations accurate, governed, and ready for use. The position is analytical, detail-oriented, and cross-functional, partnering with global digital marketing, ecommerce, product, sales, creative, and regional teams across North America and Europe.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Analytics, Reporting & Insights - Power BI and Web Analytics

• Maintain and refresh Power BI dashboards and recurring reports covering website performance, ecommerce, campaign results, product reviews, digital asset activity, and marketing KPIs.

• Track and report web and campaign performance using web analytics and search data, for example Google Analytics 4, monitoring traffic, conversion, engagement, and audience trends.

• Validate data accuracy across sources, identify trends and anomalies, and translate findings into clear, prioritized recommendations that inform marketing and ecommerce decisions.

2. Product Review Intelligence & Sentiment Analysis

• Manage product review collection across approved ecommerce marketplaces and retailers, maintaining cadence, scope, data quality, and compliance with internal guidelines. • Coordinate categorization, deduplication, sentiment tagging, issue routing, and reporting to surface product feedback themes, customer pain points, and improvement opportunities for product, quality, and catalog teams.

3. Ecommerce Content Operations - Adobe Commerce

• Execute product, category, landing page, banner, merchandising, and support-copy updates in Adobe Commerce while maintaining content accuracy and publishing readiness.

• Coordinate localization and translations with internal teams and regional reviewers, and QA formatting, links, images, metadata, approvals, and translated page elements.

4. Digital Asset Management - Visual SKUs DAM • Maintain digital assets, product visuals, metadata, taxonomy, folder structure, naming conventions, permissions, and lifecycle status. • Coordinate asset intake, version control, and user requests based on approved taxonomy.

5. Email Marketing Execution - Mailchimp

• Build, test, schedule, and support Mailchimp campaigns, including content formatting, links, images, audience segmentation, and approvals.

• Track email performance, prepare campaign reports, identify deliverability or engagement trends, and provide platform support to internal users.

6. Marketing Operations & Cross-Functional Support

• Track requests, timelines, deliverables, approvals, and handoffs across digital marketing workstreams to ensure accurate and timely execution.

• Support process documentation, quality control, vendor or agency coordination, stakeholder follow-up, and continuous improvement of digital operations workflows.