Digital Marketer / SEO Specialist at Fortray Global Service Limited – Lahore | Jobyssey

Job Description

About Us:

Fortray Global is a UK-based leader in IT recruitment, digital training, and managed IT services with 20+ years of experience. We connect top tech talent to global roles, run intensive bootcamps with a 95% placement rate in fields like cybersecurity, cloud, data, AI/ML, DevOps, and project management, and deliver scalable IT solutions to keep businesses secure and efficient. In essence, Fortray empowers both professionals and organizations to succeed in today’s competitive world.
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Purpose of the Job – Overview

Job Title: Digital Marketer / SEO Specialist

Type: Onsite (Johar Town- LHR)

Timings:

Monday – Friday: 7:30 am to 5:00 pm BST
Onsite

Job Responsibilities

Keyword & Audience Research

Perform detailed keyword research and categorization.
Conduct audience and search term research, content audits, and competitor analysis.
Implement GEO optimization strategies for local and international SEO targeting.

SEO Strategy & Planning

Support in developing strategic plans, roadmaps, and client goals alongside SEO Strategy Managers.
Deliver SEO campaign work as assigned and assist with day-to-day client account management.

Technical SEO & Analysis

Run website crawls, analyze results, and produce detailed technical audits.
Identify and recommend on-page optimizations.
Support with in-depth competitor analysis, focusing on technical elements and SERP landscape.

Tools & Data Analysis

Gain proficiency in core SEO tools (Ahrefs, SEMrush, GA4, Google Search Console, etc.).
Analyze sites and data sources to identify issues and opportunities for improvement.
Collect data for backlink audits, Digital PR campaigns, and other purposes.

Reporting & Insights

Assist with reporting and insight generation (BAU, QBRs, new business).
Carry out accurate reporting, analysis, and research for existing projects.

Collaboration & Communication

Build strong working relationships across internal teams (Technical, Content, Digital PR).
Present work and results to internal teams and clients when required.

Innovation & AI Integration

Champion AI Search strategy and LLM readiness by optimizing products for discoverability and managing AI crawler accessibility.
Integrate AI tools and AIO (AI Optimization) techniques to automate BAU SEO activities, improving efficiency and scalability.

Performance & Leadership

Manage SEO technology platforms and vendor relationships.
Measure and analyze technical performance, providing strategic recommendations.
Lead, train, and develop direct reports, supporting growth and succession planning.

Professional Development

Stay updated on SEO trends, algorithm updates, AI-driven search, and industry innovations.

Core Attributes

Proactive: Take initiative, research, and propose solutions.
Collaborative: Work effectively with cross-functional teams.
Customer-Obsessed: Prioritize client success.
Curious & Analytical: Passionate about SEO trends and emerging technologies.

Essential Skills and Experience:

You have substantial experience in technical SEO roles, and possess in-depth knowledge of SEO best practices for news publishers and large websites.
Hands-on experience with log file analysis, crawling and indexation diagnostics, core web vitals and rendering solutions.
Project management skills are essential, and familiarity with Agile, Scrum, or Kanban frameworks is advantageous.
Passionate about ‘GEO' and competent in using AI tools to automate tasks, synthesize research and generate solutions
Proficiency in Google Analytics, Google Search Console, and Excel is a must.
Familiar with SEO tools (e.g., SEMRush, Ahrefs, Screaming Frog, Lumar or similar).
Staying up-to-date with the latest SEO trends and webmaster updates is crucial.
Ability to multi-task and priorities in a fast-moving environment
Initiative and self-motivated
Excellent attention to detail

Benefits:
Hybrid working: 3 days on-site, 2 days remote.

Generous annual leave and professional development support.

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