Digital Manager

Digital Manager

Job Description

Department: Communications
Employment Type: Regular Full-time
Supervisory: Yes
Salary Schedule: M1
Location: Anywhere in Texas
BU/NBU: Non-Bargaining Unit

ROLE OVERVIEW

The Digital Manager is a leadership role within the Communications Department responsible for setting the organization’s digital strategy and leading a cross-functional team to execute it effectively. The manager oversees the planning, production, and distribution of digital content across platforms and partnerships, ensuring that the team’s work is aligned with the organization’s strategic goals and brand voice.

The manager leads through others, providing the direction, support, and coordination needed for the digital team to consistently produce high-quality work.

The manager works with significant autonomy while fostering collaboration across the department and the organization as a whole. The role requires strong judgment in balancing strategic priorities, team capacity, shifting deadlines, and timely opportunities, as well as the ability to support staff with varying areas and levels of expertise.

This position reports to the Communications Director and currently supervises a small team.

ORGANIZATION OVERVIEW
The American Civil Liberties Union of Texas works with communities, at the State Capitol, and in the courts to protect and advance civil rights and civil liberties for every Texan, no exceptions. From Amarillo to Brownsville and Beaumont to El Paso, we believe in a Texas that works for all of us — a Texas where each person has an equal say in the decisions that shape our future and everyone can build a good life.
The ACLU of Texas is both a nonprofit and nonpartisan organization. The ACLU of Texas operates professional offices in Houston, Austin, Dallas, El Paso, and Brownsville, Texas.

RESPONSIBILITIES
Team Leadership

• Partner with Communications Department leadership to establish strategic priorities, develop and manage budgets, and coordinate work across teams.
• Manage and develop a cross-functional digital team by setting priorities, clarifying roles and expectations, delegating work, allocating resources, providing feedback and coaching, and addressing barriers to strong performance.
• Provide direct strategic, editorial, or production support for complex, time-sensitive, or high-priority projects when additional leadership capacity or subject-matter expertise is needed.
• Perform other duties and responsibilities as required.

Digital Strategy and Execution

• Translate advocacy goals into actionable, creative digital strategies and plans.
• Lead the execution of digital campaigns, tailoring tactics for specific audiences and optimizing content for specific channels.
• Manage the end-to-end production pipeline for digital assets—including social media, web content, broadcast emails, multimedia, promotional items, and paid advertising—by establishing schedules, assigning ownership, coordinating reviews, and ensuring timely delivery.
• Serve as the final “publication-ready” editor of digital content, ensuring accuracy, clarity, and adherence to AP style and approved messaging.
• Establish and maintain creative and editorial guidelines, review practices, and feedback processes that support consistent quality across the digital team and external partners.

Partnerships and Collaboration

• Build and maintain strong relationships with organizational partners, stakeholders, and coalitions to support effective digital communications.
• Vet, onboard, contract, and manage freelancers and vendors, providing clear scopes and feedback.
• Plan and coordinate digital communications for in-person events, webinars, and virtual events, including promotion, audience engagement, live coverage, and follow-up content.

Digital Innovation

• Analyze and report on digital performance, translating analytics and insights into actionable recommendations for content, channel, and campaign strategy.
• Stay current on emerging digital storytelling approaches, platform and algorithm changes, creative technologies, and audience behaviors.
• Develop and oversee structured experiments to test new formats, tools, platforms, and audience-engagement approaches; assess results and incorporate effective practices into the organization’s digital strategy.

COMPETENCIES

• Leadership: Sets clear direction and expectations, delegates effectively, develops staff, and holds the team accountable for high-quality results. Exercises sound judgment and operates with appropriate autonomy while keeping the supervisor informed and engaged.
• Process Management: Skilled at designing practical processes, organizing interdependent work, clarifying ownership, and using meaningful measures to assess and improve performance.
• Project Management: Translates project goals into clear plans, milestones, roles, and deliverables. Delegates work appropriately to internal collaborators and external vendors, tracks progress using project management tools, anticipates risks, and maintains accountability for timely completion.
• Digital Communications Expertise: Applies strong knowledge of digital strategy, platforms, content production, audience engagement, and performance analytics to guide the team’s work and make sound strategic and editorial decisions. Maintains current knowledge of evolving tools, practices, and audience behaviors.
• Inclusive Collaboration and Trust: Builds shared ownership, approaches colleagues and partners with a constructive and solutions-oriented mindset, and works effectively across different backgrounds, roles, and areas of expertise. Demonstrates integrity, acknowledges mistakes, communicates openly, and fosters an equitable and trusting team environment.