Digital Insight Analyst
VML · Istanbul, Istanbul Province, Turkey ·
- Experience
- 3+ years
- Company size
- 1000+
Analyze social media and digital campaign data to extract insights, create audience reports, and guide ad strategy for global brands using tools like Brandwatch and PowerBI.
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit and follow along on LinkedIn #WeAreVML.
About Studio X
WPP has been selected for what is often referred to as “the biggest advertising pitch in history” to redefine the marketing and advertising landscape. In collaboration with The Coca-Cola Company (TCCC), we are developing a new, open approach that connects our talents, skills, and client partners in a truly borderless manner. Our aim is to amplify the power of creativity for one of the world’s largest and most beloved brands.
We call our partnership approach “Open X.” This initiative represents a transformative collaboration between WPP, the leading global network and largest communications holding company, and Coca-Cola, a prestigious Fortune 100 company valued at $71 billion. Coca-Cola operates in more countries than the UN and encompasses a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Arwa, Sprite, and Fanta.
Within Open X is “Studio X.” Studio X integrates a comprehensive suite of marketing capabilities into one cohesive team of experts. By leveraging data and technology, Studio X aims to make our work more insightful, effective, and efficient. While creativity is a proven engine of business growth, it must evolve to keep up with the contemporary marketing landscape, which requires it to be more intelligent, agile, and adaptable. Studio X serves as our solution to this marketing challenge, powered by intelligent, actionable data signals and real-time insights.
Our teams consist of a mix of brand, content, and social experts, including strategists and analysts, creatives and designers, as well as producers and distributors— all dedicated to maximizing every media moment. We specialize in delivering the right content to the right audience at the right time, supported by best-in-class automation tools to deploy tailored assets on a large scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable, flexible, and designed to reach data-informed target audiences while evolving based on their responses.
In this role you’ll find a chance to;
- Planning - responding client briefs and managing client expectations with analytic aspect
- Translate data and share insights: ensure all parties can use the insights to further improve.
- Coordinate effectively with team members of all departments and levels to support mostly digital advertising projects
- Thinking strategically on the conception, creation and execution of social media reputation and campaigns reports based on social listening
- Comprehend the bigger picture as well as small details with a sense of analytical thinking
- Experience using specialist techniques (e.g boolean searching) to source information
- Create audience insights regularly to feed internal strategy and creative operations
- Obtaining the research/project relevant data through third party tools
- Conducting conversation based researches and ad-hoc analysis for client or internal briefs
- Testing new tools for social listening and analyzing
To succeed in your new role, you’re required to have relevant experience in the following areas;
- 3+ years of digital strategy or analysis experience, preferably at a network agency or strategy consultant
- Fluent in gathering data, performing analysis, developing in-depth insights/recommendations and data visualization
- Ability to dive into the ‘why’ behind the data and simply findings into concise, action oriented key findings instead of just reporting on the numbers
- Proficient in Excel and with demonstrated ability to organize and consolidate multiple data sources for analysis
- Experience using social listening and analytic platforms such as Somera, Brandwatch, Sprinklr and SocialBakers platform agnostic analytics
- Strong presentation & communication skills in English
- Strong familiarity and understanding in social media platforms and innovations such as Facebook, Twitter, TikTok, Instagram, Snapchat, YouTube, and Pinterest required
- Experience with PowerBI or Microsoft Azure is a plus
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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