Digital Growth Manager

You'll drive online user acquisition and engagement strategies across international markets, architecting a holistic digital ecosystem targeting the Southeast Asian diaspora globally. Your primary objective is to expand reach and solidify brand presence among Filipino and broader Southeast Asian communities in the UK, USA, Europe, Canada and Australia. You won't just manage influencers — you'll scale influencer networks, forge B2B partnerships, cultivate engaged communities, and deliver measurable user growth and revenue. Working closely with Marketing, Product and Growth teams, you'll have the creative freedom and analytical backing to optimise campaigns that improve unit economics and connect the global Filipino community with home.

Responsibilities

• Onboard, manage and grow an influencer roster to execute high-impact campaigns targeting the Southeast Asian diaspora globally
• Develop B2B online growth partnerships and lead PR efforts with media channels and publications
• Cultivate active online communities that strengthen brand presence and drive organic conversions from sign-ups to transacting users
• Partner with designers and cross-functional teams to translate audience insights and market research into compelling ad creatives
• Work closely with the Paid Ads team to ensure a pipeline of conversion-driven content
• Take direct accountability for new user sign-ups, conversion rates, CAC and recurring revenue for the Philippines corridor
• Track churn, manage the transactor lifecycle and collaborate with Finance, Legal and Compliance teams
• Act as the diaspora and cultural expert for the Philippines market during regional events and cross-functional planning

Requirements

• Relevant experience in influencer management or digital growth roles, with hands-on expertise managing and optimising influencer or KOL campaigns across Google, Facebook, TikTok and YouTube
• Strong background in influencer marketing and community building, with B2B partnerships experience being a strong plus
• Deep understanding of ad content creation, A/B testing and campaign optimisation
• Highly analytical mindset to interpret complex data for strategic decisions
• Excellent communication skills with the ability to interpret data and drive conversion rate optimisation
• Strategic and execution-focused approach combining big-picture thinking with hands-on campaign optimisation
• Relationship-driven with strong connections with influencers, agencies and internal teams; existing network within the Southeast Asian diaspora ideal