Role - Digital Design Lead
Salary - £55k - £62k DOE
Location- London
Work Days - 4 days in the office – Fridays working from home
I’m working with a boutique, independent marketing agency looking for a Digital Design Lead to take ownership of all things design across a growing and varied client portfolio.
This is not a “sit back and manage” role, it’s for someone who enjoys being hands-on, shaping creative direction, and being close to both the work and the client.
Design Leadership & Project Ownership - Define and lead the overall design direction of the agency
- Lead digital design projects from concept through to launch
- Own and uphold design quality across all projects
- Deliver high-performing, visually refined digital experiences
- Remain hands-on in key projects, particularly at concept and final execution stages
- Ensure work is delivered to a high standard, on time and within scope
UX, UI & Design - Lead UX and UI across web projects (user journeys, IA, prototypes, responsive design)
- Develop and maintain scalable design systems in Figma
- Ensure a systems-thinking approach across all digital work
- Champion accessibility, usability, and performance
- Support campaigns with digital assets, motion, and occasional print work
Collaboration & Client Engagement - Run client meetings, presentations, and feedback sessions
- Translate business goals into clear design solutions
- Collaborate with developers, marketers, and leadership
- Contribute to pitches, proposals, and early-stage concepts
Team Development & Standards - Help grow and mentor the design team
- Define and evolve design processes and best practices
- Work with external partners where needed
- Maintain consistency and excellence across all outputs.
AI & Innovation - Support and evolve AI-assisted design and build workflows within the studio
- Identify opportunities to improve efficiency, creativity, and scalability through AI tools
- Stay current with emerging technologies, tools, and industry developments
Skills & ExperienceEssential - Minimum 7+ years’ experience in a digital agency or similar environment
- Proven experience in a senior or lead design role
- Strong portfolio demonstrating high-end digital design and branding
- Expert in Figma, including design systems and prototyping
- Highly proficient in Adobe Creative Suite
- Strong UX understanding (user flows, IA, wireframing, responsive design)
- Strong knowledge of designing for WordPress and/or Shopify environments
- An understanding of digital including responsive layouts, smooth interaction, transitions and animations.
- Experience with motion design (After Effects, Premiere Pro)
- Excellent typography, layout, and visual hierarchy skills
- Ability to take projects from brief to high-fidelity design independently
- The ability to work under pressure, in a fast-paced agency environment
- Confident communicator, both internally and client-facing
Desirable - Working knowledge of HTML, CSS, and front-end constraints
- Familiarity with email marketing platforms
Benefits - Hybrid working
- Additional holiday allowance increasing with service (up to 32 days incl. bank holidays)
- 3% matched pension
- Discretionary bonus
Ideal Candidate will be: - A design leader with a clear point of view and high standards
- Someone who combines creative excellence with strategic thinking
- Comfortable operating at both big-picture and detail level
- Proactive, organised, and comfortable taking ownership
- A strong communicator who can collaborate with clients and internal teams
- Proactive, commercially aware, and invested in the agency’s growth
- Curious and forward-thinking, particularly around tools, systems, and AI