Digital Business Analysis Lead Omnichannel
Sanofi · Tokyo ·
- Seniority
- Lead
- Category
- Business analysis
- Company size
- 1000+
Sanofi · Tokyo ·
Leads Sanofi Japan’s omnichannel strategy, aligning global digital goals with local execution across web, email, mobile and consent systems while bridging business needs with technical teams.
Job Description: Digital Omnichannel Local Digital Representative
Department: Digital & Omnichannel | Location: Japan | Reports to: Digital Head, Sanofi Japan
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Summary of the role
Reporting directly to the Digital Head, the Digital Omnichannel Local Digital Representative is a technology-driven digital leader who serves as the strategic architect and execution leader for Sanofi Japan's Omnichannel ecosystem. S(he) is accountable for defining the multi-year Omnichannel vision aligned with global digital strategy, assessing capability gaps across GBUs/Franchises, and driving adoption to world-class levels — eliminating unjustified disparities between business units.
Omnichannel leadership is at the core of this role — driving the end-to-end orchestration of digital touchpoints across email, web, mobile, social, and consent management to deliver seamless customer engagement in the Japan market.
What sets this role apart is not the ability to implement — that responsibility belongs to the Global Product team — but something arguably more valuable: the depth of hands-on development and implementation experience to understand exactly how things are built, why they work, and what it takes to make them work better in the Japanese market. This individual possesses the skills to implement, but deliberately chooses to focus their energy on maximizing the business value of solutions in the market. They engage with Global Product teams not as a passive recipient of technology, but as a credible, technically grounded partner who can challenge, negotiate, and co-create with authority.
You'll partner with GTMC's Omnichannel team — responsible for commercial capability building, content operations, and customer engagement execution — to align digital product strategy with business activation needs. This is a strategic role combining deep technical acumen with business leadership, shaping the future of customer engagement at Sanofi Japan.
As AI continues to compress the distance between product lines and end users, the defining value of this role lies in the ability to lead business transformation through technology understanding — not just alongside it.
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Key Responsibilities
For the Digital Omnichannel products under her/his scope:
Strategic Planning & Vision
• Define Sanofi Japan's Omnichannel strategy and multi-year roadmap aligned with global digital direction
• Establish success metrics and target state vision for each GBU/Franchise, and continuously update strategic goals based on market evolution and global product releases
• Conduct capability gap analysis across business units and develop closure plans to elevate adoption levels — eliminating unjustified disparities between GBUs/Franchises
Global Community Leadership & Innovation
• Active participation and leadership in the Global Omnichannel Community
• Bring global best practices to the Japan market and share Japan's learnings and practices back to the global community
• Influence Global Product teams' roadmap and strategy with market insights and requirements
• Navigate the dynamic shift from traditional Omnichannel to AI-powered next-generation customer engagement
• Co-create the future of customer relationships with BUs and GTMC in an evolving landscape where AI is fundamentally reshaping solutions
• Balance respect for proven approaches with bold exploration of emerging possibilities
Cross-Functional Partnership
• Partner with GTMC's Omnichannel team — responsible for commercial capability building, content operations, and customer engagement execution — to align digital product strategy with business activation needs
• Collaborate with GBU/Franchise Marketing teams to translate business needs into digital requirements
• Act as the primary liaison between local business stakeholders and Global Digital Omnichannel Product teams; serve as key POC for business customers at country level, acting as primary gatekeeper for new requirements
Product Portfolio Ownership
• Be end-to-end accountable for digital products under his/her scope within Omnichannel in Japan
• Drive implementation, localization, and adoption of global digital products across all GBUs/Franchises; contribute actively to Product delivery teams providing market-specific business acumen and support Product Managers (and Product Owners) through implementation/activation locally
• Ensure that Digital Products/computerized systems meet all controls to address applicable data privacy, audit, and cybersecurity requirements at local level
• Manage content digital marketing platforms (DAM; Promomats) and provide insights to business and GTMC teams regarding new content foundation
• Contribute to boosting consent management (Akamai) and optimise use of CPC for customer consent and profile management
• Ensure websites optimization program and global positioning guidance compliance
• Collaborate with Global Omnichannel Product teams to release global-to-local strategies, roadmaps, and deployment plans; monitor the evolution of digital technologies — including AI-driven search, generative tools, and emerging martech — and proactively assess their relevance and applicability to the Japan market
Technical Leadership & Advocacy
• Develop business value proposals using a deep understanding of business processes and technology to help business stakeholders achieve their desired outcomes — translating local business requirements into precise technical specifications that Global teams can act on, and vice versa
• Work with Digital and Business stakeholders to elicit requirements and capture business needs (digital demand management); understand the customer journey, and define user requirements feeding into global product features backlog (innovation loopback)
• Engage with Digital and Business stakeholders and influence project decisions; assess the risks of various solutions and prioritize competing business demands — leveraging hands-on development and implementation experience to accurately understand concrete steps and processes, enabling constructive and efficient collaboration with Global teams
• Be the expert of local business acumen, processes, technical requirements, and local tech stack; identify gaps between global product capabilities and local market requirements and propose technically sound, feasible solutions
• Design and oversee measurement frameworks — defining what to measure, why, and how — across web, social, and marketing automation channels; lead troubleshooting at the root-cause level, designing resolution approaches rather than applying surface-level fixes
• Support and advise the business on how to maximise value and utilisation of global digital products to support their business strategies
• Negotiate feature requests, customizations, and implementation timelines with Global Product stakeholders in English, backed by technical rationale
• Engage with Digital Omnichannel community members acting as local representative of this stream
• Provide strategic partnering for Digital Marketing channels and technologies including email management tools (SFMC), websites (Magnolia), mobile apps, chatbots, etc.
Capability Building
• Coach business customers to make use of technology and data, driving adoption of global digital products; champion digital capability building across the GTMC team, elevating the team's collective digital maturity
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Organizational Context
Reports to
Digital Head, Sanofi Japan
Matrix collaboration with
Global Digital Omnichannel Community
Scope of Accountability
Technology-led strategic accountability for Omnichannel vision, roadmap, and adoption across all GBUs/Franchises in Japan, in partnership with GTMC and business stakeholders
Key Partnerships
GTMC (commercial capability/content operations), GBU/Franchise Marketing, Global Digital Product Teams, Compliance/Legal/IT Security
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Why This Role Matters
This is not a support or coordination role — it is a strategic leadership position with direct impact on Sanofi Japan's digital transformation.
You will:
• Shape the multi-year Omnichannel vision for one of Sanofi's key markets
• Drive measurable business impact through digital adoption and optimization across all GBUs/Franchises
• Influence global product strategy with your market insights and technical credibility
• Build a legacy of digital excellence — closing capability gaps and elevating the organization to world-class Omnichannel maturity
• Work directly with the Digital Head as a strategic partner and trusted technical advisor
This role is ideal for someone who wants to combine deep technical expertise with strategic business leadership — and who thrives on seeing their work translate into real-world business and patient outcomes.
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Talent & People
Competency
Level
Business Acumen — ability to understand complex business contexts, translate business needs into technical solutions, and drive measurable business outcomes
Advanced
Collaboration
Advanced
Interpersonal Communication Skills
Advanced
Strategic Thinking
Advanced
Influencing
Advanced
Change Management
Advanced
Technical Acumen × Business Translation — Rapidly converts business needs into optimal technical solutions, and technical constraints into business-relevant language
Advanced
Peer-Level Global Collaboration — Engages Global Product teams with technical credibility; able to advocate, negotiate, and push back constructively
Advanced
Languages
Japanese (Native/Near-Native) & English (Negotiation-level — see Language Requirements)
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Products
• SFMC incl. different channels (email, SMS, WhatsApp)
• Web: Magnolia / Sanofi Campus
• SpotMe
• Consent / CPC (Akamai)
• Patient-facing Mobile Applications (e.g., MyWay App and other patient support apps) — collaborating with Product Owners and GBU Marketing teams across organizational boundaries to contribute to stronger GTM strategies
• Mobile Apps
• Content foundation (Aprimo, Promomats)
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Partnerships
• Business Stakeholders: GTMC, Sales, GBUs Marketing teams and Digital global leaders
• Global Digital Omnichannel Sales team
• Events Management team
• Program Manager / Global Project Managers
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About You
Requirements
Domain
Level
Omnichannel Digital Ecosystem Experience — End-to-end experience leading or contributing to omnichannel digital implementations spanning multiple channels (email, web, mobile, social, consent management)
Advanced
Agile Mindset and Practices
Advanced
Consumer Experience
Advanced
Project Management & Planning
Advanced
Digital Strategy & Governance
Intermediate
Emerging Digital Trends & Technologies
Intermediate
Compliance of Computerized Systems
Intermediate
Technical Competencies (Core to this role)
> **Important framing:** Expertise in any specific product or platform is *not* the primary criterion. What matters is a strong foundational understanding of digital technology that enables rapid adaptation to any omnichannel solution encountered.
Domain
What We're Looking For
Web Technology Fundamentals
Working knowledge of HTML/CSS/JavaScript, browser mechanics, HTTP protocols, cookie and session management. Understanding of how the web works, not just how to use tools built on top of it
Data & Analytics Architecture
Understanding of web analytics (e.g., GA4), tag management (e.g., GTM), and data layer design. Ability to design measurement strategy — not just operate dashboards
SEO / GEO Technical Understanding
Technical SEO (crawling, indexing, structured data) and Generative Engine Optimization (AI search optimization) understood as engineering concepts, not just content strategy
Social Media Technology Stack
Understanding of paid/organic delivery logic, pixel implementation, Conversion APIs, and audience segmentation mechanics
API & Data Integration
Foundational understanding of REST APIs, webhooks, and data flow design. Ability to reason about how systems connect and where integration points exist
Marketing Automation Logic
Understanding of journey design, segmentation logic, and personalization mechanics — independent of any specific platform (e.g., SFMC)
Technical Troubleshooting
Ability to diagnose root causes and design implementation-level solutions — not just escalate or apply workarounds
Preferred Background
Education:
• Bachelor's degree or above in Information Engineering, Computer Science, Digital Marketing, or a related field
Years of Experience:
• 6–10 years of total relevant experience, with a minimum of 3–4 years in hands-on digital implementation or technical roles
Ideal Career Paths (any of the following):
• ✅ Experience leading omnichannel digital ecosystem implementations across multiple channels (email, web, mobile, social, consent management) — demonstrating breadth of cross-channel technical delivery
• ✅ Hands-on experience with marketing automation platforms and customer engagement platforms in a technical capacity — demonstrating platform-agnostic adaptability rather than single-tool dependency
• ✅ Digital agency or consultancy background with multi-client, multi-solution technical delivery experience — evidence of platform-agnostic technical capability
• ✅ Experience in technical requirements definition and negotiation with global product teams, in an English-language working environment
• ✅ Experience working in regulated industries (e.g., pharmaceutical, financial services, healthcare IT, or telecommunications) where digital implementation requires strict compliance with regulatory frameworks (data privacy, audit trails, change management, approval workflows) is strongly preferred. Candidates from non-regulated industries are welcome if they can demonstrate hands-on experience navigating compliance constraints in digital project delivery.
> **Critical Note:** This role does **not** involve hands-on development or implementation — that is the responsibility of the Global Product team. However, candidates *must* have prior development and implementation experience. This background is essential for accurately understanding the concrete steps and processes involved, and for enabling productive, technically credible collaboration with Global teams. The ideal candidate *can* build — and precisely because they can, they know how to partner effectively with those who do.
Language Requirements
Language
Level Required
English
Business proficiency sufficient for technical negotiation with global teams — including requirements discussions, solution proposals, and constructive challenge of Global Product decisions. Candidates who are not comfortable conducting technical conversations in English will face significant limitations in this role.
Japanese
Native or near-native proficiency required for local stakeholder engagement
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Career Progression & Development
This role offers meaningful pathways for career advancement within Sanofi's global digital organization.
• Near-term (1–2 years): Establish yourself as a trusted digital strategist for the Japan market; build deep expertise in Sanofi's Omnichannel ecosystem; demonstrate measurable impact on adoption and business outcomes across GBUs/Franchises.
• Mid-term (2–4 years): Expand your impact by taking on broader digital leadership responsibilities within Japan; build a track record that opens doors to other positions within Sanofi's global digital organization.
• Long-term (4+ years): Apply for digital leadership roles in other Sanofi markets or within Global Digital teams. Sanofi actively encourages and supports internal mobility — your hiring manager is committed to advocating for your next career opportunity.
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
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