Digital Analytics Manager (Google Tag Manager)

Digital Analytics Manager (Server-Side Google Tag Manager) | Consumer eCommerce Business | £55–70k + 10% Bonus | Hybrid/Remote (London)

A leading consumer-facing eCommerce business is looking for a hands-on Digital Analytics Manager to own its web and app tracking and measurement.

The **key** requirement is strong, hands-on Google Tag Manager experience, including Server-Side Google Tag Manager. You’ll also need solid GA4, data layer, web/app tracking, pixels and conversion tracking experience.

This is a technical implementation role where you’ll take ownership of the measurement setup, improve tracking quality and work closely with Product, Engineering and Marketing.

Key requirements:

• Strong Google Tag Manager + Server-Side GTM
• Strong GA4 and digital analytics experience
• Web and app tracking
• Data layer and conversion/pixel tracking
• Experience with a large-scale consumer transactional/eCommerce platform (e.g. travel, ticketing, ecommerce). Our client's website attracts 40 million users annually.

Ideally, you will attend their London office 1 day per week, but there can be flex on candidates that are further afield and very relevant.