Developer Advocate

What You'll Do

Content creation and editorial

• Create content that developers and analysts actually want: practical tutorials, clear explanations, honest opinions, and demos grounded in real use cases as blog posts, videos, talks, and whatever formats fit the moment

• Act as an editor and curator for internal engineers, guest contributors, marketing colleagues and other advocates: validate technical claims, test code snippets, and edit drafts to ensure high editorial & technical standards

• Produce video content (screencasts, shorts, explainers) that expands Metabase's educational reach and complements written tutorials

• Build and maintain demo projects, sample workflows, and integrations that showcase Metabase's capabilities in practical, real-world scenarios

Community building

• Develop and execute plans to build, enable, and nurture Metabase's developer community — through events, meetups, livestreams, courses, social media, partnerships, and whatever formats fit the moment

• Show up and be genuinely helpful in the places developers spend time — Slack communities, forums, Reddit, Discord, YouTube, Twitch, social platforms, and wherever the conversation is actually happening

• Build real relationships with developers, community leaders, contributors, and power users

• Represent Metabase at events, conferences, and meetups as a credible practitioner, not a booth rep

Feedback and measurement

• Bring what you're hearing back to the people building the product: friction points, workarounds, complaints, praise, and feature requests that only surface in honest community conversations

• Represent the community's needs internally — synthesizing feedback and sharing learnings with engineering, product, and marketing teams in a way that's actionable, not just anecdotal

• Track and monitor community health and content performance metrics, assess how well initiatives are achieving their goals, and adjust effort accordingly

What We're Looking For

• You've worked with data: you're comfortable with SQL, databases, metrics, and analytics workflows, and you can talk about them in a way that earns respect from working developers and analysts
• You have experience building community across some combination of: Twitter/X, YouTube, Twitch, Discord, blogs, meetups, public speaking, and live events
• Your communication style is clear, direct, and human
• You identify as a teacher and a learner, a builder and a doer
• You're empathetic, inclusive, and warm, and you get a buzz from helping people — whether that's a beginner stuck on their first query or a senior engineer pushing the limits of what Metabase can do
• You have good judgment about when to speak, when to listen, and when to stay out of it entirely
• You can create content independently: you don't need a brief, a brand guide, or editorial approval to ship something good
• Bonus: you've contributed to or built on top of open source projects
• Bonus: experience with embedded analytics, BI tooling, or the modern data stack

What success looks like

• Developers recognize your name and trust your input
• The conversations you're part of are useful and human, not transactional
• Internal teams gain real, actionable insight from what you're hearing in the community
• The content and demos you produce become genuine resources people share and return to
• Metabase earns credibility in places we never had to pay to be

Why this role matters