Designer

A Little About Us

Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.

We are vertically integrated: we develop, manufacture, and fulfill everything in-house. This operational control allows us to engage customers directly into the R&D process, an initiative where we were first-to-market in CPG. It also makes our brand tangible and real: our factory, our team, and our product pipeline are all part of the narrative.

This is an exciting stage - we are emerging as a significant omni-channel brand and launching new products to capture significant market share across verticals. We want you to help us get there.

Every teammate here has equity because we’re building something big, and everyone plays an important role. If you’re excited about building a brand that does things differently, this is that opportunity.

What’s The Job?

Oats Overnight is in the middle of some major packaging redesign work, and we need a designer who can both execute with precision and bring real creative energy to what comes next. This role is the connective tissue between our brand book and everything consumers actually see — on shelf, online, and in market. We’re looking for someone who can use AI tools to generate food photography for packaging and digital assets. You'll own the end-to-end packaging process for our core line and our FID (Flavor in Development) program, where we launch new SKUs every month, and you'll concept original creative that extends our brand architecture into new categories. Beyond packaging, you'll have a hand in retail displays, digital assets, and marketing creative. The team is small and the scope is wide — designers who own their work here grow fast.

What You’ll Be Doing, Stop Scanning and Read This Part

• Packaging design: Leverage our brand book to translate design concepts across all flavor varieties, limited editions, and new product launches. You'll own the full process — from initial concept to production-ready mechanicals — including dielines, file prep, color management, and printer handoffs.
• Use AI as a creative tool: Leverage AI image generation tools to concept, iterate, and produce visual assets such as food photography across marketing, packaging exploration, and campaign ideation. We expect you to be fluent in the existing tools and be the first to know about new ones.
• FID program: We launch new SKUs every month. You'll be responsible for concepting and producing packaging for each new flavor.
• New category/flavor concepting: As we extend the brand beyond overnight oats, you'll help develop creative concepts that take our brand architecture somewhere new.
• Digital renders: Create and maintain all digital packaging renders for our site, Amazon, and retailer/marketplace pages.
• Retail displays, shippers + signage: Concept and produce show-stopping retail displays that turn heads and meet specs. You'll own the creative and the production file, generating 3D renderings.
• Digital marketing content: Design assets for brand stores, PDPs, PLPs, enhanced marketing content, and broader marketing creative.
• Photoshoot management: Work alongside our creative team to help manage and art direct shoots for packaging and marketing assets.
• Other duties as assigned

What You’ve Done And Who You Are

• 5+ years of graphic design experience with meaningful work in packaging and/or brand identity — CPG, food & bev, beauty, or supplements preferred
• Bachelor's degree in Graphic Design or related field preferred
• A portfolio that shows you can concept and execute. We want to see shelf presence thinking, brand systems, and evidence that your work actually made it to production
• Proficiency in Adobe Illustrator and Photoshop (required); InDesign a plus
• Solid understanding of print production — file prep, color management, dielines, and vendor communication
• Experience with Asana for digital design workflows
• Bonus: Keyshot, Cinema 4D, or After Effects for 3D renders and motion
• Strong typography, layout, and color instincts — you can feel when something's off
• Comfortable moving fast across multiple projects without losing detail
• Proactive communicator — you flag issues early, bring ideas without being asked, and follow through
• Someone that can partner and influence at all different levels
• Ability to handle multiple priorities and navigate in a fast moving environment
• A relentless drive to get things done.
• Flexible, willing, and quick to learn new processes, new technology, and new ways of thinking.

Why You Might Like Working Here

• This is going to be fun.
• Casual, friendly culture. We’re serious about what we do but we don’t take ourselves too seriously.
• Every employee has equity
• High growth potential with opportunities to expand
• Free oatmeal. It’s very good.

Why You Might Not Like Working Here

• It’s not a cushy job, the bar is high
• We are growing quickly, and have a fast-paced work environment.

Our Core Values

• Ownership — We are all owners. We show up with passion and accountability in everything we do. If something’s broken, fix it or call it out.
• Rational — How we decide matters. We focus on what we can control and make high-quality decisions repeatedly.
• Iterative — We challenge the status quo and improve constantly. When data or situations change, we adapt.
• Curiosity — We ask questions, even when it’s uncomfortable. Learning and leading go hand in hand.

Physical Demands

• Prolonged periods sitting at a desk and working on a computer.
• You must be able to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards
• You must be able to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards

The Perks

• Full Benefits: Medical, Dental, Vision, and 401k
• Parental Leave
• 4 Weeks of paid time off
• Weekly Pay
• Stock options — every employee is an owner
• Free, delicious oatmeal

And last but never least…

We value people who roll up their sleeves and support their fellow team members. We embrace diversity and encourage equal opportunity every chance we get, and we look forward to learning from people whose backgrounds, skills, and perspectives challenge and enrich our own.

Oats Overnight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Oats Overnight complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.