Designer, Global Consumer Products Creative

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

The Consumer Products Global Creative team is seeking a Designer to support the development of style guides, asset kits, character art packs, and creative assets across Netflix’s global portfolio of franchises.

This role will work across a wide range of titles and audiences—preschool properties to globally recognized franchises including Stranger Things, Bridgerton, One Piece, KPOP Demon Hunters, and beyond. The ideal candidate is comfortable adapting their creative approach across genres and demographics while maintaining a high standard of craft, storytelling, and brand integrity.

We’re looking for a highly skilled designer with exceptional design instincts, strong visual storytelling abilities, and a passion for character-driven brands. This person will be hands-on in the development of global creative tools and assets, partnering closely with the Global Creative team to help bring Netflix stories and characters to life for fans around the world. Illustration experience and familiarity working with character art are a plus, but not required.

The ideal candidate is a self-starter who thrives in a fast-paced environment, embraces ambiguity, and approaches challenges with curiosity, ownership, and a solutions-oriented mindset.

Responsibilities

• Design and develop global style guides, asset kits, and character art packs across Netflix franchises

• Create original design assets, guide layouts, and visual systems that support style guides, asset packs, and character art stylizations

• Design across a wide range of audiences and genres, adapting visual language, tone, and creative execution accordingly

• Translate narrative, character, and world-building elements into compelling visual systems that support consumer products globally

• Develop layouts, graphics, visual assets, and supporting creative materials across a variety of franchise creative programs

• Integrate character art, typography, and graphic systems into cohesive design solutions

• Partner with external agencies, illustrators, and vendors to develop and refine creative assets

• Provide clear, actionable creative feedback to external partners to ensure quality and brand consistency

• Balance long-lead foundational projects with fast-moving business priorities

• Manage assigned projects from concept through final production while maintaining timelines and creative quality

• Contribute creative ideas and solutions that elevate the quality and effectiveness of the work

• Support the organization, evolution, and maintenance of Netflix’s global creative asset libraries and design resources

What Success Looks Like

• Produces visually compelling work rooted in the story, audience, and brand of each title

• Demonstrates strong design judgment and exceptional attention to detail

• Creates clear, scalable creative tools and assets that are easy for partners to use and apply globally

• Successfully translates narrative themes and character-driven storytelling into consumer-facing creative

• Delivers high-quality work efficiently while managing multiple priorities

• Communicates clearly and collaborates effectively across internal and external partners

• Demonstrates strong ownership and accountability for assigned workstreams

• Brings curiosity, adaptability, and a solutions-oriented approach to creative challenges

• Comfortable being hands-on and jumping into design execution when needed

Skills & Experience

• 5+ years of experience in graphic design, brand design, licensing, consumer products creative, entertainment, or related fields

• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)

• Strong design craft with an exceptional understanding of composition, typography, color, and visual storytelling

• Experience developing style guides, visual systems, and brand standards

• Strong character art integration and visual storytelling skills

• Understanding of color management, repro, and global production standards

• Experience working within established brand systems and style guides

• Ability to create design solutions that support storytelling, audience engagement, and brand objectives

• Proven ability to deliver production-ready assets for global markets

• Highly organized with exceptional attention to detail and asset management discipline

• Strong communication skills and the ability to articulate creative rationale

• Consumer products experience preferred; experience supporting entertainment, licensing, or franchise brands is a plus

• Illustration experience and familiarity working with character art are a plus

Mindset & Industry Knowledge

• Passion for design, fandom, character storytelling, and consumer products

• Understands how design can strengthen storytelling and create meaningful connections with fans

• Naturally curious and solutions-oriented

• Comfortable navigating ambiguity while maintaining a high bar for creative output

• Understanding of consumer product categories including apparel, accessories, toys, home, publishing, and related categories

• Nimble and adaptable, able to shift between franchises, audiences, and priorities with ease

Collaboration

• Experience working with external agencies, illustrators, and creative vendors

• Comfortable providing clear, constructive feedback to support creative development

• Able to translate creative direction into actionable design solutions

• Strong communication skills with the ability to collaborate across global teams and stakeholders

• Experience working across regions and time zones

Additional Information

This role is based in Los Angeles and requires on-site work (Tuesday–Thursday) at the Netflix EPIC office in Hollywood. The team collaborates closely with partners in London and other global regions.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $147,000.00 - $242,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.