The Digital Assets Designer manages product photography, creates graphic assets for social media and campaigns, and produces short-form video content. The role involves maintaining a digital asset library and utilizing Adobe Creative Cloud and AI-powered tools to support marketing and design teams.
Plan and execute end-to-end product photoshoots, applying strong lighting, composition, and camera techniques to produce high-quality, consistent imagery for use across multiple platforms (social media, website, campaigns) and purposes.
Design graphic assets such as social media visuals, banners, and campaign materials, ensuring designs are native to each platform's format and aligned with brand guidelines.
Shoot and edit short-form video content for TikTok and other social platforms, including basic filming and editing.
Digital Asset Production & Management
Maintain a systematic and accessible digital asset library for use by the design team, regional teams, and marketing functions.
Resize and adapt creative assets efficiently across multiple formats and platform specifications.
Keep up to date with digital design trends, platform-specific best practices, and evolving social media visual formats.
Utilize AI-powered image and video generation tools to accelerate ideation, mockups, and asset production where appropriate.
Collaboration & Support
Work closely with the Multimedia Content lead, taking direction on content priorities and production workflows.
Collaborate with the Content Marketing team to fulfil creative requirements.
Perform other design tasks as assigned.
Requirements
Degree/Diploma in Design, Visual Communication, Digital Media, or a related field.
1–3 years of experience in product photography and digital design.
Understanding of product photography, lighting setups, and basic camera operation.
Proficiency in Adobe Photoshop, Illustrator, InDesign and Premiere Pro.
Good understanding of digital platform specifications for social media, web, and email.
Well-versed in typography with a good eye for colour and composition.
Detail-oriented and efficient in managing multiple asset deliverables simultaneously.
Collaborative team player who is comfortable working in a fast-paced environment.
Basic video editing skills (e.g., Adobe Premiere Pro or CapCut) for short-form social content.
Familiarity with AI-powered image and video generation tools.
Portfolio showcasing both photography and graphic design work should be submitted.