Company Background:
At Write Edge, we specialise in providing high-quality English and Writing tuition classes for Primary and Secondary school students in Singapore.
The English enrichment centre was founded in 2014 with a vision to deliver exceptionally effective lessons that help to build a strong foundation in the English language and nurture writing skills in young students.
From just 12 students and 1 branch in Singapore, Write Edge has since expanded to 11 physical branches,1 online arm. Write Edge is now in Singapore, Malaysia, Hong Kong and Indonesia.
With decades of combined teaching, curriculum and education management experience, we’ve got a well-seasoned team at the helm. We work very hard to help our students have the best experience at Write Edge and take great pride in what we do.
https://linkedin.com/company/write-edge
https://write-edge.com
About the role:This role requires someone who can design (mainly on Canva), drive full funnel lead generation and grow our social media presence in
Singapore. The ideal candidate is data-driven and a strategist, capable of analysing data to drive performance.
ResponsibilitiesPerformance Marketing- Take full ownership and run point on all digital performance marketing efforts.
- Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms.
- Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting.
- Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI.
- Allocate and track digital marketing budgets, identifying opportunities for cost optimisation.
- Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly.
Social Media & Events Management- Develop and implement social media strategies to grow engagement, brand awareness, and customer retention.
- Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity.
- Monitor trends, track engagement, and adjust content and posting strategies as needed.
- Handle customer interactions and feedback on social media to maintain a positive brand image.
- Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups.
Data Analytics- Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs.
- Generate actionable reports and insights to optimise campaigns and support decision-making.
- Execute data-driven A/B tests and adjust campaigns based on performance insights.
- Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI.
- Be the main point of contact for all digital campaign performance, reporting, and optimisation strategies
Design & Creatives- Create engaging marketing assets using Canva for digital campaigns, social media, email marketing, websites, and events.
- Design static and simple motion graphics that are aligned with the company’s brand guidelines and visual identity.
- Adapt and resize creative assets across multiple platforms and formats (Meta, Google, LinkedIn, TikTok, YouTube, EDMs, websites, etc.).
- Collaborate with the Marketing Lead to develop campaign creatives that support performance marketing objectives.
- Maintain and organise the marketing asset library, templates, and brand resources to ensure consistency across all communications.
- Stay up to date with design trends and continuously improve the quality and effectiveness of marketing creatives.
Requirements:- At least 3-4 years of experience in performance marketing, social media management or digital marketing
- Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
- Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
- Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs
- Strong creative, strategic, and analytical skills to translate insight into action
- Excellent time management, prioritisation, and multitasking skills in a fast-paced environment
- Collaborative mindset, comfortable working with internal teams and external partners
Further Details- Remotely for the Singapore Team
- Monday-Friday, 9am to 6pm
- Salary: 4000-5000 MYR Monthly
Why join us?- Work directly with an established leader and mentors who can help develop you and your career
- A working environment that respects you and invests in you
- A dynamic working environment that will constantly engage and challenge you
- Opportunity to be part of a growth story