Design Operations Manager, Web Experience

You'll own the continuous improvement of Alpaca's website end-to-end, treating it as a living product rather than a set-and-forget asset. You'll refine and elevate inputs from stakeholders across the company, sharpening copy, improving information hierarchy and design, and filling quality gaps wherever needed, while upholding a consistent bar for brand, voice, accessibility, and visual quality. You'll set up quantitative metrics tied to the website's objectives, build tracking and reporting cadences, and turn SEO, GEO, and user-funnel findings into prioritized improvements. You'll partner with engineering and other teams to design and develop the tooling and infrastructure behind the site, including CMS, analytics tooling, and supporting systems. You'll bring teams together to shape high-level messaging, facilitate syncs and retrospectives, and ensure tight linkage between the website and adjacent content channels like the blog and podcast. You'll operate with a high degree of autonomy, leading through influence, craft, and process rather than direct management, and you'll roll up your sleeves on the craft when it counts.

Responsibilities

• Drive continuous improvement of the website and keep it up to date
• Fine-tune stakeholder inputs before they ship, sharpening copy and information hierarchy
• Uphold a consistent bar for brand, voice, accessibility, and visual quality across every page
• Set up quantitative metrics tied to the website's objectives
• Build tracking and reporting cadence that keeps teams honest against objectives
• Review and improve SEO, GEO, and user-funnel performance
• Turn performance findings into prioritized improvements
• Partner with engineering to design and develop tooling and infrastructure behind the site
• Bring teams together to shape high-level messaging for design and product updates
• Facilitate syncs, reviews, and retrospectives that keep cross-functional work moving
• Ensure tight linkage between the website and adjacent content channels like blog and podcast
• Take on other tasks as needed to move the website and its objectives forward

Requirements

• 7+ years of experience across web operations, digital project management, design production, or a web producer role, ideally owning a company's public-facing website
• Strong project-management fluency including intake, prioritization, timelines, stakeholder wrangling, and clear status communication
• Ability to independently execute meaningful design and copy edits to a professional standard within an established design system and brand guidelines
• Data fluency including comfort setting up and reading web/analytics data such as GA4 and translating it into decisions
• Working knowledge of SEO and GEO best practices, conversion/funnel optimization, and modern CMS platforms
• Familiarity with A/B testing, personalization, and QA workflows including brand, accessibility/WCAG, and SEO checks pre-launch
• Technical literacy to collaborate credibly with engineering on tooling and infrastructure decisions
• Experience with multi-language/multi-region localization projects

Benefits

• Stock Options
• Health Benefits
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend of USD $150 via a Brex Card
• Remote work