Design Manager

In-house Design Team Location: Lincolnshire, IL - Hybrid (2 days in office per week)

About the Role:

Camping World’s design team leads creative across performance marketing, email, print, events, and web design. We’re looking for a Design Manager to help our business deliver high-quality, on-brand work that supports our company goals, ensures the quality and consistency of our creative, and helps move high-priority projects from concept to completion. This role blends creative leadership, people development, and project ownership: you’ll champion best practices in design thinking, project management, and process, while fostering an environment where questions and creative problem-solving thrive.

Key Responsibilities:

• Creative Leadership & Project Delivery

• Lead brand awareness campaigns on a bi-weekly to monthly cadence, and streamline workflows through AI tool implementation to help creative output scale with business growth.

• Lead project initiatives from concept to completion, stepping in when high priority requests arrive and carrying original projects across the finish line.

• Design and maintain brand consistency across various campaign materials from performance assets, emails, landing pages, digital assets, and print collateral.

• Develop innovative creative assets based on Camping World’s design system.

• Think conceptually and deliver strategic creative solutions based on specific campaign goals.

• Adapt to the changing cadence of the business. Responsibilities will fluctuate week to week dependent on business initiatives, supporting team projects, and juggling competing high-priority and day-to-day requests while meeting deadlines.

Quality, Standards & Process:

• Review and critique design work to ensure it meets project requirements and brand standards.

• Develop and maintain quality assurance checkpoints across creative reviews.

• Maintain and improve process documentation, templates, and workflows.

• Foster collaboration with the team to maintain and uphold consistent brand standards across mediums.

Team Coaching & Development:

• Mentor and develop designers through clear, constructive feedback that develops designers’ skills and judgment, while fostering an open environment where questions and exploration are encouraged.

• Coach designers through thoughtful questioning that challenges them to critically examine their design decisions, building their ability to communicate and advocate for their choices with confidence.

Cross-Functional Collaboration:

• Act as a design advocate when collaborating with other teams on their requests.

• Represent the design team’s perspective and standards in cross-functional conversations, balancing creative integrity with business needs.

• Partner with stakeholders to clarify project scope and build strong working relationships that align on requirements and expectations.

Required Qualifications:

• 7+ years of professional design experience.

• 2+ years of management or team-leadership experience.

• Proficient in Figma and Adobe Creative Suite.

• Strong portfolio demonstrating work across digital marketing, branding, web design, and print.

• Deep understanding of foundational design principles, typographic skills, layout, and concept development, with an exceptional eye for detail.

• Proven ability to manage multiple projects and shifting priorities while consistently meeting deadlines. • Flexible and adaptable, with a strong commitment to team success.

• Excellent communication and feedback skills, with a coaching and collaborative approach.

• Expertise in adapting design ideas across multiple platforms.

• A self-starter who actively seeks opportunities for innovation with our designs and brand standards.

• Demonstrated understanding of marketing and advertising fundamentals, with the ability to apply corporate branding requirements consistently.

• Solid problem-solving skills.

• A degree or diploma in design and/or visual communication.

Preferred Qualifications:

• After Effects and WordPress experience.

• UI/UX experience across web and digital product.

• Integrating AI tools into design or creative workflows.

General Compensation Disclosure

The pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Camping World, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the factors stated. A reasonable estimate of the current range is listed below.

Pay Range:

$111,100.00-$170,300.00 Annual

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: