Conveo · New York ·
Design Lead will be the visual brain of the company, shaping and maintaining the visual identity across all marketing materials and products. The role involves creating and managing a design system that can be executed by both humans and AI agents, with a focus on Figma, Framer, and AI tools like Claude.
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Conveo helps the world's biggest brands understand the people who buy from them. Our AI interviewer holds real video conversations with consumers, hundreds at a time, in any language, and turns what people say, show, and feel into insight that teams act on. Research that used to be possible only in small, occasional doses is now something brands like Unilever, Google, and Orange run continuously, at a depth and scale that was out of reach before. We are YC-backed, closed a $50M Series A, and growing fast.
Before anyone reads a word we write, they have already formed an opinion of us from how we look.
Every month, Conveo ships hundreds of pieces of visual work: the website, landing pages, sales decks, films, social posts, event booths, reports that land on the desks of executives at Unilever, Google, and Orange. That work is made by many hands, internal people, external partners, freelancers, and increasingly AI agents. What is missing is the one person who owns what it all adds up to.
That is this role. You hold the visual language of the entire company: what Conveo looks like, why it looks that way, and how every team, from marketing to sales to events to the founders themselves, produces work that looks like it came from the same brain. When a buyer decides in three seconds whether we look like a company they can trust with their biggest questions, they are judging your work.
The timing is the once-in-a-career part. We are rebuilding the entire brand this year, with a funded rebrand agency, a funded freelance bench, and a green field behind them. Most Head of Brand inherit an identity and spend years defending it. You arrive at the moment ours gets created, and you decide what it becomes.
There is one more thing that makes this seat unusual. Conveo runs on AI agents: they draft, produce, and publish across marketing and sales every day. Your design system will be executed by people and by machines. When you encode a rule well, our agents apply it on every asset, at any hour, at a volume no design team could match. You may be the first Head of Brand anywhere whose taste ships through an agent workforce. If teaching machines your eye excites you rather than threatens you, keep reading.
Marketing here runs as a film-studio. A small senior core holds taste, project teams are cast from a funded freelance network, and AI agents carry production volume. Design work also flows through external partners: one for content visuals, one for the product design system, and the incoming rebrand agency. The seam between all of them needs a single owner. You are that owner, and you own it the way the best do: from the work.
You report to the CMO, who is the single approver for marketing, so decisions happen in one conversation. You partner daily with the Head of Video Content, the Product Marketing Manager, our events lead, sales, and the external design partners.
One cohesive, distinctive vision, originating from the brand system, applied everywhere by everyone.
Shape the visual vision for Conveo and hold it across web, landing pages, decks, social, events, video, sales collateral, and product marketing
Make the vision legible: anyone in the company should be able to say what Conveo looks like and why
Govern the seam between our content partner, the product design system partner, and the rebrand agency so one language survives across product and brand
Review inbound work against the system and send back what misses, with reasons
Keep the character intact as volume grows: warm stone ground, single accent, serif headlines, real photography, generous whitespace
An identity is only as strong as the weakest asset that ships under it, so the steward works from inside the work: tightening the hierarchy of a deck an hour before it lands in a Fortune 500 room, rebuilding a landing page hero, redrawing a diagram until it explains itself, fixing the template so the mistake never happens again. You will do this daily, across every surface, and it is where your taste becomes the company's taste.
Own the bar on everything that ships. In practice that means daily hands-on work: an asset lifted from fine to excellent, a deck rebuilt, a crop fixed, a page tightened
Fix things at the source. When you correct something twice, the third fix goes into the template, the component, or the rule, so the whole system inherits it
Take the ad hoc work that keeps a fast company moving. When sales needs something tonight and the bench is busy, you build it, fast and at full quality, and enjoy that this is part of the job rather than an interruption to it
Make the references. The fastest way to communicate taste to a freelancer or an agent is an example you made yourself
Stay in the tools weekly. Figma, Framer, decks, motion direction, claude code, whatever the surface demands
This is the multiplier, and the part of the role that makes it new. Your eye, encoded, executed by humans and machines.
Build and maintain the marketing design system: tokens, components, templates, asset library, usage rules
Encode the rules so agents can execute them: prompts, skills, and machine-readable guidelines for Claude and Claude Code, so on-brand assets get produced without your hands on the file
Treat the system as a product with users: marketing, sales, agents, freelancers. Ship it, version it, improve it from how it gets used
Write briefs and rules precise enough that a freelancer you have never met, or an agent, returns something usable on the first pass
Measure yourself on leverage: how much on-brand work ships each week that you never touched
You make everyone around you faster. Marketing, sales, events, founders. Enabler is the posture; bottleneck is the failure mode.
Give sales, events, and marketing self-serve paths: templates and systems that make the on-brand version the easy version
Cast, brief, and direct freelance designers, motion designers, editors, and illustrators from the funded network envelope
Run a regular critique rhythm so quality is a habit rather than a rescue, and communicate taste in words people can act on
Decide what gets killed. Rejecting good-but-wrong work quickly, with reasons, keeps the bar real
A full identity rebuild is funded and starting now. You own it end to end, from concept through to every surface it has to live on.
Act as our design counterpart to the rebrand agency, from first playback through final delivery, pressure testing what will survive contact with real surfaces
Design the signature visuals that explain Conveo: the diagrams, flagship pages, and hero assets that make what we do instantly clear, and easy for other people to retell
Plan and execute the identity rollout across web, landing pages, decks, events, video, and collateral, protecting brand equity and organic search through the switch
Translate the delivered identity into a working production system that our bench and our agents can use on day one, so the rebrand is a beginning rather than an event
Design here is accountable to outcomes across the funnel, and it gets measured.
Design purpose-built landing pages and funnels per segment, industry, and named account
Feed the experiment cadence with variants, then read the results and act on them
Art direct video with the Head of Video Content: compositing, framing, captions, endcards, so a film is recognisably ours in the first two seconds
Report creative performance learnings back into the system, so the brand gets sharper from what the market rewards
4+ years in brand, marketing, or visual design, with work you personally made that clears a very high craft bar, plus real experience directing others
A portfolio where the strongest pieces are yours and the system around them is also yours: you build the work and the machine that produces more of it
You have made your taste executable at least once: templates, rules, briefs, or prompts that let other people produce work you would sign
Ships in the real stack. Figma plus Framer, decks, and whatever the surface actually is. You deliver finished, live work
Editorial typographic craft and photo direction. Type, grid, and photography carry your work
Fluency in motion and compositing direction: you can specify how a film is built and hold an editor to it
AI already central to how you produce, and genuine curiosity about pushing it further: agents, Claude Code, generative tooling as part of the system rather than a party trick
Comfortable being measured. You have shipped performance creative, seen your favourite version lose a test, and shipped the winner
Enabler first. Your instinct when sales needs a deck tonight is to make the system handle it, and to build it yourself when the system is young
Generous with taste. You can explain why something works in words a freelancer, a founder, or an agent prompt can act on
Systems instinct. Your first question about any one-off is what it implies for the next fifty
High agency, low ego. The brand matters more than personal authorship
Speed as a craft value. You would rather ship three good things this week than one perfect thing next month
Taste you can defend with reasons, and change when the reasons are better
Prototyping or building in code, Framer or React
Hands-on experience with Claude Code, agent workflows, or programmatic asset generation
Brand photography commissioning and shoot direction
Event, booth, and print experience. Events carry the majority of our marketing budget
B2B, research, or enterprise software background
Everything Conveo publishes looks like it came from the same company, including work produced by three external partners and a fleet of AI agents
Your fingerprints are on most of what ships, even where your name is not: people across the company can point to work you lifted from fine to excellent, and to templates that got permanently better because you touched them once
A documented design system exists, is used by people and agents, and gets updated because everyone relies on it
An agent can produce an on-brand asset from your system without you touching the file, and it passes your own review
Sales and events self-serve for standard assets; nobody in the company is waiting on you to make something on-brand
A bench of 4 or more trusted freelancers produces at your bar, with brief to live under 10 working days
The rebrand is live across web, decks, events, and video, with brand equity and organic performance intact through the switch
Purpose-built funnels outperform the homepage, and design is a named contributor to the drop in cost per acquisition
At Conveo, you'll join a team that genuinely enjoys working, and spending time, together. We care about building real relationships, not just great products. That's why we run quarterly team offsites where we disconnect, reset, and have fun.
Define what an entire company looks like. A full rebrand with a funded agency, a funded freelance bench, and a green field. Few design careers include a moment like this
Your taste, multiplied by an agent workforce. Encode a rule once and it ships on every asset. This is the most leveraged design seat we know of, and possibly the first of its kind
The work gets seen. Unilever, Google, and Orange are in the rooms where it lands
Hyper-growth, YC-backed, with a Series A closing
Direct access to the founders, and a single approver for marketing, so decisions happen in one conversation rather than a committee
Competitive comp with equity
A culture built on taste, speed, ownership, and ambition
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