Demand Generation Specialist at The One Group – Milton Keynes | Jobyssey

Overview

Are you someone who enjoys having ownership of multi-channel campaigns from concept through to lead generation, working closely with sales and having clear visibility of the pipeline your activity creates? Then this could be the right role for you.

This is a well respected agency that prides itself on customer experience and they want someone stable who is looking to join a company where they can invest in you and you will stay with them. They offer hybrid and a wealth of business and career progression.

Responsibilities

Own demand generation projects end-to-end, from the initial idea through to lead delivery. This includes analysis, optimisation and achieving lead targets
Build and manage lead nurture programmes and marketing automation workflows to convert subscribers into qualified leads
Execute activity across a variety of marketing channels as required (e.g., email, website, SEO, organic social, and third-party media)
Produce campaign assets (e.g., landing pages, eBooks, case studies, promotional content) in collaboration with internal/external stakeholders
Own and manage LinkedIn campaigns to drive leads through a variety of campaign types
Monitor campaign, lead and conversion performance against objectives, reporting regularly and using insights to optimise ROI and inform planning
Contribute to larger cross-functional initiatives, supporting marketing activity, content creation, and campaign delivery
Stay up to date with demand generation trends and best practices, identifying opportunities to improve processes and drive growth
Other activities may be required from time to time to support the business

Skills and experience

Essential

Minimum 3 years' experience in B2B marketing, ideally SaaS, technology, or professional services
Proven success in demand generation, lead nurturing, and pipeline creation through multi-channel (e.g., email, website, SEO, organic social, and third-party media) campaigns
Hands-on experience managing paid campaigns (including LinkedIn) and delivering lead generation campaigns
Proven experience independently managing projects end-to-end (e.g. webinar series, marketing automation, industry reports, partner marketing)
Strong understanding of, and hands-on experience using marketing automation platforms, CRM workflows, audience segmentation, analytics reporting tools and a CMS
Experience building and optimising conversion-focused customer journeys, from subscriber acquisition through to lead generation
Ability to develop campaign messaging and content tailored to different audiences, industries and buyer personas
Strong analytical skills, with the ability to use data and insights to improve campaign performance, lead quality and ROI
Excellent communication, stakeholder management, and collaboration skills, with experience working cross-functionally
Highly organised, proactive and capable of managing multiple projects and deadlines simultaneously
Experience with, or a strong understanding of account-based marketing

Desirable experience

Experience with specific platforms such as Salesforce, Dotdigital, GA4, and Google Tag Manager
Working knowledge of WordPress, SEO and website optimisation
Experience working with agencies and managing third-party campaigns

Person traits desired

Someone who takes ownership and wants to turn ideas into measurable commercial outcomes
Enjoys using data and insight to test, learn, and improve performance
Are genuinely excited about marketing trends, technology and innovations (including AI and automation), and proactive about trying out and implementing new approaches
Someone who works well with others and takes pride in delivering high-quality work
Agile, responsive, and performs well under pressure

Benefits

Onsite parking
23 days annual leave plus bank holidays (rises with service)
Bonus scheme
Pension
Gym membership

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