Demand Generation Specialist

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Demand Generation Specialist (Barcelona, Spain) — Automotive Growth Marketing

About the role

We are seeking a hands-on Demand Generation Manager to support growth within the automotive industry, one of PTC’s strategic verticals. This role is responsible for planning and executing integrated, multi-channel demand generation programs that drive qualified pipeline and support revenue objectives, in close alignment with Sales and cross-functional partners.

The ideal candidate brings both executional rigor and genuine interest in the automotive market, with curiosity for how the industry is evolving across software, engineering, manufacturing, and digital transformation. This is an experienced individual contributor role suited for someone who enjoys building, optimizing, and scaling campaigns while translating industry trends into relevant, high-impact marketing programs.

What you’ll do (core responsibilities)

Campaign strategy & execution (multi-channel)

· Plan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads and any new trending channels and content syndication to engage target accounts and personas.

· Build and manage campaign infrastructure: landing pages, content offers, audiences, and nurture tracks

· Maintain an always-on nurture motion and retargeting audiences to move buyers through the funnel.

Lead management, scoring, and funnel operations

· Partner with Marketing Ops/Sales Ops to ensure leads are correctly routed and lifecycle-managed; regularly review lead quality and fix data issues

· Contribute to lead scoring review and ongoing workflow improvements (a key activity called out in our internal playbook).

Performance reporting & optimization

· Track, analyze, and optimize campaign performance against KPIs (MQLs, SQLs, pipeline influenced, CAC/ROAS where applicable) and recommend changes to targeting, creative, and channel mix.

· Build clear visibility for stakeholders using dashboards and structured reporting (aligned with enablement around analytics tools referenced in team context).

Creative and agency/vendor coordination

· Drive creative briefs, asset requests, and production workflows; coordinate approvals and timelines with internal creative and external partners.

· Partner with paid social stakeholders/processes—EMEA touchpoints indicate a formal “paid social creative process” kickoff with an agency partner.

Cross-functional alignment (Sales, field, events where relevant)

· Work closely with Sales to align campaigns to revenue priorities and ensure marketing contribution to pipeline.

· Coordinate integrated programs that may include webinars/field activities/events, including stakeholder communication and logistical alignment.

What success looks like (first 6–12 months)

· Launches a reliable monthly/quarterly campaign via digital channels; rhythm with measurable improvements in conversion and pipeline contribution.

· Improves lead quality through tighter targeting, clearer offers, and better scoring/routing hygiene.

· Creates repeatable operating mechanisms: planning cadence, performance readouts, and stakeholder alignment.

Qualifications:

· 3–6 years in B2B demand generation / growth marketing (Software solutions, SaaS or complex solutions a plus).

· Proven experience executing multi-channel campaigns and optimizing with data.

· Practical knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and audience-based retargeting.

· Comfortable partnering with Sales and cross-functional teams to deliver pipeline outcomes.

· Strong project management skills (bonus if you’ve worked with structured work management processes

· Marketing automation + CRM familiarity; dashboards/analytics experience. (Salesforce, Qlik, Microsoft Office tools, familiarity with AI tools

Location & flexibility

· Barcelona, Spain (hybrid)

#LI-DNI

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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