Demand Generation Manager

About the role

Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries, and one of our most important levers for growth is the Broker channel.

We're looking for a Demand Generation Manager aligned to the Broker channel to help deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients.

In this role, you’ll own and execute marketing initiatives that support our Broker sales motion, combining demand generation, partner marketing, product marketing, content strategy, and channel-facing communications.

This role is highly cross-functional. You’ll work closely with Rippling’s Broker Sales teams and the broader Marketing organization. We’d love to talk to you if you think like an owner, tell compelling stories, and thrive while driving multiple high-impact initiatives forward at once.

Our GTM team sits within the marketing organization. This role is based in either our New York or San Francisco office.

What you will do

• Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust
• Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights
• Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks
• Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach
• Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut
• Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market

What you will need

• 4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing
• Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more
• Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials
• Full-funnel thinker who balances nurture with activation and knows when to do each
• Data-driven and results-oriented — you pull your own reports, find the insight, and act on it
• Resourceful and execution-oriented — you know how to build and launch with what's available
• Strong cross-functional communicator, especially with sales and leadership
• Thrives in a fast-paced environment with high expectations and autonomy
• If you’re excited to build high-impact marketing for a channel that’s critical to Rippling’s success — and you love working where marketing and sales go hand in hand — we’d love to meet you

Preferred skills

• Experience in broker marketing, benefits, insurance, HRIS, payroll, or broader partner/channel ecosystem
• Experience building 0-to-1 programs, repeatable campaign motions, or always-on nurture programs
• Campaign reporting and analysis, Salesforce campaign/report fluency, email/lifecycle tooling, webinar tooling, and basic audience segmentation
• Strong copywriting skills

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.