Demand Generation Manager

About the company

Our client is a financial technology company.

The role

Raydar is recruiting for this role on behalf of our client. Lead a small marketing group responsible for generating sales pipeline through account-based programs, paid channels and events. Share a single pipeline goal with the sales organization, manage the budget behind it and decide where limited spend delivers the best return.

What you'll do

- Forecast and deliver one marketing-sourced pipeline goal, using a funnel definition agreed with the sales team.

- Maintain a tiered list of target accounts that fits the ideal customer profile, and coordinate outreach with sales development so prospects experience one coordinated approach.

- Run account-based programs judged on qualified demos booked rather than engagement.

- Distribute paid budget across search, social and newer AI-driven channels based on cost per qualified opportunity, and fix or stop channels that underperform.

- Raise conversion through structured testing instead of wholesale redesigns.

- Choose and manage a yearly slate of events and webinars, negotiating pricing, preparing sales colleagues and keeping follow-up on schedule.

- Lead three direct reports using weekly scorecards, hold external agencies to written performance targets and document channel playbooks.

- Use AI tools for account research, personalization, content creation and campaign analysis.

Requirements

What we're looking for

- 8+ years in B2B demand generation, including at least 4 years targeting the US market.

- Near-native written and spoken English, since the role presents on webinars and writes copy for a US audience.

- Proven record of leading demand generation through a period of rapid company growth and reporting pipeline results to senior leadership.

- Experience directing account-based marketing against a limited named list with meeting or demo goals, and defining an ideal customer profile with precision.

- Hands-on accountability for a B2B paid media budget at modest spend, with the ability to guide specialists.

- Experience managing a program of conferences and trade shows from selection through follow-up, handled remotely.

- Everyday use of AI tools in marketing, with results to point to.

- People leadership experience, including managing performance challenges, and experience holding an agency accountable to measurable targets.

- Experience driving expansion demand among existing customers.

- Familiarity with long, multi-stakeholder sales cycles that include formal approval steps.

- Based in Latin America with working-hour overlap with US Eastern time.

- A work history showing tenures of 18 months or longer.

Bonus points

- Experience building automated or agent-based marketing workflows, plus answer-engine optimization or paid AI-platform advertising with attribution.

- Background in US independent wealth management technology and an existing network among industry events, associations and trade media.

- Experience working within a scorecard-driven cadence such as EOS or OKRs.

- Depth in HubSpot, account-based marketing tools and advisor data providers.

- Experience launching a customer advisory council.

Benefits

Compensation and benefits

- Base salary: USD 24,000 to 36,000 per year

Location and work model

- Remote (US)

- Full-time