Demand Generation Manager
ministrybrands · US-MB-Home Office ·
- Category
- Marketing
- Experience
- 4+ years
ab-testingaianalyticsdemand-generationgo-to-marketgoogle-analyticshubspotlifecycle-marketingsaassalesforcewebflow
Ministry Brands is looking for a Demand Generation Manager to join our growing team!
Who we are
Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.
Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.
The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.
What You'll Do:
As a Demand Generation Manager, you will own the demand generation strategy and execution for Mid-Market and Enterprise faith-based organizations. This role is responsible for building scalable, predictable pipeline by designing and running integrated, multi-channel programs that support longer sales cycles, multiple stakeholders, and higher-consideration buying decisions.
Sitting within the Demand Generation team, this role partners closely with Product Marketing, Lifecycle Marketing, Sales, Revenue Operations, and Digital and Web teams to ensure demand programs align with go-to-market strategy, revenue goals, and the realities of complex church and ministry buying committees. Success requires strong strategic thinking, hands-on execution, and the ability to translate insight into action in a fast-paced, collaborative environment.
Key Responsibilities:
- Own the demand generation strategy and roadmap for Mid-Market and Enterprise faith-based organizations, including audience segmentation, messaging, offers, and funnel progression.
- Design and execute multi-channel demand programs across paid media, email, social, web, events, webinars, content syndication, and retargeting to drive qualified pipeline.
- Plan and execute ABM programs for strategic and enterprise faith-based organizations, aligning campaigns, content, and outreach across marketing and sales to influence active opportunities and generate new pipeline.
- Partner with Product Marketing to align demand programs to personas, use cases, and ministry-specific pain points across leadership, finance, operations, and engagement teams.
- Collaborate with Sales and Revenue Operations to define lead qualification criteria, pipeline stages, and handoff processes that support longer sales cycles and multi-stakeholder deals.
- Build and optimize landing pages, forms, and conversion paths designed for higher-consideration purchases, including ongoing A/B testing of messaging, offers, and calls to action.
- Develop and manage nurture programs that move prospects through awareness, consideration, and evaluation stages with relevant, value-driven content.
- Coordinate and execute virtual and in-person events, webinars, and product demonstrations that support mid-funnel and late-funnel pipeline creation.
- Work closely with Digital and Web teams to ensure campaign experiences, site content, and conversion paths are accurate, timely, and optimized for performance.
- Align with paid media agencies to ensure targeting, creative, and messaging support mid-market and enterprise demand goals across search, social, and display channels.
- Repurpose and adapt content into stage- and persona-specific assets such as case studies, guides, product overviews, and comparison content.
- Track, analyze, and report on demand and pipeline performance, including MQL volume, conversion rates, pipeline contribution, influenced revenue, and ROI.
- Partner with Revenue Operations to ensure clean attribution, campaign tracking, and consistent reporting across systems.
- Document repeatable demand generation playbooks and best practices that can scale across products and segments.
- Leverage AI-driven tools and workflows to improve targeting, personalization, testing velocity, and campaign efficiency.
Who You Are:
- Passionate about building thoughtful, full-funnel journey sand enthusiastic about helping purpose-driven organizations.
- Bachelor’s degree or an equivalent combination of education and experience.
- 4+ years of experience in B2B demand generation with direct ownership of pipeline and revenue outcomes, or related fields.
- Proven experience building demand for Mid-Market and Enterprise buyers with longer sales cycles and multiple stakeholders.
- Strong understanding of full-funnel demand strategy, including awareness, nurture, pipeline acceleration, and revenue impact.
- Excellent writing and messaging skills with the ability to communicate value clearly to senior ministry leaders and decision-makers.
- Hands-on experience with experimentation, optimization, and performance analysis.
- Comfortable defining KPIs, building dashboards, and translating data into actionable insights.
- Experience working cross-functionally with Sales, Product Marketing, Lifecycle Marketing, Digital and Web, and Revenue Operations teams.
- Familiarity with modern marketing technology stacks such as HubSpot, Salesforce, Google Analytics, Webflow, and paid media platforms.
- Strategic thinker with a strong bias for execution and continuous improvement.
- Highly organized, proactive, and comfortable managing multiple initiatives simultaneously.
Physical Considerations:
- Ability to work in a general office environment.
- Ability to handle extended periods of computer-based work, including telephone.
Travel Considerations:
- Domestic and/or international travel required, estimated up to 5%.
Benefit offerings designed to promote a life of balance!
At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.
Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.
Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.
Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!
Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.
Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.
Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.
Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.
Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.