Demand Generation Manager – Middle East, Africa & Turkey | HYBRID based ISTANBUL (TURKEY)

Imagine yourself…

• Owning your ambition and fueling your career growth.
• Collaborating with a vibrant, inclusive, global team.
• Doing meaningful work that makes an everyday impact on the world around you.

It’s all possible with a role at Videojet, a Veralto company. You have likely purchased or used a product touched by Videojet Technologies this week. Videojet is a world leader in the product identification market, providing in-line printing, coding and marking products, consumables, and software solutions. Videojet technologies play a critical role in ensuring the safety and authenticity of products sold across food, beverage, pharmaceutical, and industrial markets globally.

As part of the Videojet team and the broader Veralto network, you’ll work with products that make an everyday impact on the world around you, while having opportunities to deepen your skillset, pursue your ambitions, and grow your career.

We offer:

• Flexible working hours
• Professional onboarding and training options
• A powerful team looking forward to working with you
• Career coaching and development opportunities
• Health benefits, in line with local policy and eligibility

Reporting to the Demand Generation Director, EMEA, the Demand Generation Manager – Middle East, Africa & Turkey will be responsible for driving demand generation performance and delivering marketing-generated bookings results across the MEA&T region. This role will be based in Turkey and will partner closely with regional Commercial leadership to improve funnel health, conversion performance, forecasting accuracy, and bookings outcomes.

In this role, a typical day will look like:

• Own regional demand generation performance across MEA&T, including marketing-generated demand, service-generated demand, inside supplies-generated demand, and outbound or business development-generated demand.
• Execute and localize the regional demand generation strategy, ensuring strong alignment with market realities, commercial priorities, and growth objectives.
• Drive execution planning across paid digital, website, SEO, campaigns, webinars, trade shows, content initiatives, service partnerships, and outbound programs.
• Improve lead quality, speed-to-follow-up, qualification rigor, conversion rates, and funnel velocity through clear standards and cross-functional alignment.
• Lead weekly funnel reviews, monthly business reviews, and forecast discussions to identify risks, gaps, and growth opportunities early
• Lead, coach, and develop a multi-disciplinary demand generation team, including digital marketing, business development, marketing specialist, and inbound qualification talent.

The essential requirements of the job include:

• Proven experience in demand generation, marketing performance, commercial excellence, business development, or a related B2B growth role.
• Experience managing demand generation channels such as paid digital, website, SEO, campaigns, webinars, events, service partnerships, or outbound programs.
• Experience leading, coaching, or developing multi-disciplinary teams.
• Strong experience with funnel management, KPI tracking, forecasting, performance reviews, and conversion improvement.
• Ability to partner effectively with Commercial, Service, Inside Supplies, Business Development, and regional leadership stakeholders.
• Ability to work across direct sales and distributor-led go-to-market models in a multi-country environment.
• Fluency in English. Turkish and/or Arabic language skills would be an advantage.

Please apply before Sunday, 13 September.

• 1st Interview (30 min) with Talent Acquisition: Weeks 37-38
• 2nd Interview (90 min, online) with the Hiring Manager and HR: Week 38 (Thu-Fri) or Week 39 (Wed-Fri)
• Final Interview (60 min, onsite): Week 40 (Wed-Fri) or Week 41 (Tue-Wed)

To help us move quickly, we kindly ask candidates to keep these dates available where possible. We look forward to receiving your application!

Videojet is proud to be part of the Product Quality & Innovation segment of Veralto, a global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have opportunities to deepen your skillset, pursue your ambitions, and grow your career.

Together, we’re Safeguarding the World’s Most Vital Resources™ and building rewarding careers along the way.

#LI-KC1

English and Turkish required

Arabic desirable

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.