Demand Generation Manager
Joblogic · Birmingham, England, United Kingdom ·
- Category
- Marketing
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The Joblogic Story
Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We are a global business with offices in the UK, Pakistan, and Vietnam. Since our management buy-out in 2013, we have grown from ~£500K ARR to ~£35M+ ARR and expanded our team from 11 to 500+ people.
Recently, we secured a strategic growth investment from Vista Equity Partners — a global technology investor specialising in enterprise software. This investment includes over £100 million in new primary capital and will fuel our next phase of growth by accelerating our AI-first roadmap, expanding our platform into CAFM (Computer-Aided Facilities Management) capabilities, and supporting our expansion across Europe and beyond.
With Vista’s backing, we’re transforming from a successful UK business into a global scaling SaaS rocket ship, and we’d love for you to join us on our journey to £100M ARR across international markets.
Joblogic provides software to service contractors who install and maintain the built environment. Our platform helps businesses streamline operations, improve profitability, ensure compliance, and achieve rapid growth. With over 100,000 users across industries including HVAC, plumbing, electrical maintenance, facilities management, and building fabric maintenance, we are entering a new era of intelligent automation, predictive maintenance, and data-driven decision-making for service firms.
About the Role:
Demand Generation Manager sits at the heart of Joblogic's commercial growth strategy. As a Demand Generation Manager, you'll be responsible for turning marketing strategy into measurable pipeline by planning, orchestrating and continuously optimising integrated demand generation programmes across the full customer acquisition journey. Working alongside the Head of Demand Generation, you'll own the coordination and delivery of campaigns across multiple channels, collaborating with Brand, Product, Customer Marketing, Sales, SDRs, RevOps and our Shared Delivery & Automation Studio to ensure every campaign delivers commercial impact.
We're looking for someone who thinks commercially, enjoys solving problems, loves improving conversion rates and thrives on building repeatable growth engines.
You'll spend as much time analysing funnel performance, identifying optimisation opportunities and experimenting with new approaches as you will launching campaigns.
We're looking for someone who thinks commercially, enjoys solving problems, loves improving conversion rates and thrives on building repeatable growth engines.
You'll spend as much time analysing funnel performance, identifying optimisation opportunities and experimenting with new approaches as you will launching campaigns.
Purpose of the Role:
To develop, coordinate and continuously improve integrated demand generation programmes that create measurable pipeline, improve conversion, maximise marketing efficiency and contribute directly to revenue growth.
To develop, coordinate and continuously improve integrated demand generation programmes that create measurable pipeline, improve conversion, maximise marketing efficiency and contribute directly to revenue growth.
Key Accountabilities
Demand Generation Strategy
Demand Generation Strategy
- Support the Head of Demand Generation in developing and executing Joblogic's demand generation strategy across the full marketing funnel.
- Translate strategic priorities into integrated marketing programmes that generate qualified pipeline and measurable commercial outcomes.
- Balance long-term planning with agile campaign execution to ensure marketing remains responsive to changing business priorities.
Commercial Accountability
- Take ownership of the marketing contribution to qualified pipeline generation.
- Measure campaign success through commercial outcomes rather than activity metrics.
- Partner with Sales and RevOps to understand where pipeline is created, where it leaks and where marketing can have the greatest commercial impact.
- Continuously improve marketing efficiency through data-driven decision making and experimentation.
Campaign Planning & Orchestration
- Plan, coordinate and deliver integrated demand generation campaigns across multiple channels including paid media, outbound, email, webinars, events, partnerships, content and ABM.
- Develop clear campaign briefs, define objectives and coordinate delivery through the Shared Delivery & Automation Studio.
- Ensure campaigns remain aligned to commercial priorities, delivered on time and measured effectively.
- Manage multiple concurrent programmes while maintaining exceptional attention to detail.
Account-Based Marketing (ABM)
- Own strategic account-based marketing programmes for enterprise accounts.
- Partner with Sales and SDRs to develop personalised, multi-channel engagement strategies across priority accounts.
- Coordinate messaging, outreach, content and campaign activity that creates opportunities within named accounts.
- Continuously optimise ABM programmes using insight and performance data.
Funnel Optimisation & Conversion
- Own continuous optimisation of the marketing funnel.
- Identify opportunities to improve conversion across every stage of the customer journey, from first interaction through to qualified pipeline.
- Work closely with the GTM Experience Manager to implement improvements across landing pages, workflows, automation, lead routing, nurture journeys and campaign experiences.
- Champion a culture of continuous experimentation to improve marketing performance.
Product Launches & Go-to-Market
- Partner with Product Marketing and Product teams to support new product launches and AI capabilities.
- Coordinate integrated go-to-market campaigns that educate prospects, generate demand and create pipeline.
- Ensure launches are commercially focused and supported by compelling messaging, content and campaign assets.
Partner Marketing
- Develop and coordinate joint demand generation campaigns with technology partners, industry associations and strategic partners.
- Create integrated programmes that expand audience reach while maintaining a consistent customer experience.
- Measure the commercial contribution of partner marketing initiatives.
AI-Enabled Marketing
Leverage AI technologies to improve campaign planning, execution and optimisation.
Work alongside Joblogic's growing AI capabilities, including:
Leverage AI technologies to improve campaign planning, execution and optimisation.
Work alongside Joblogic's growing AI capabilities, including:
- AI Search Visibility (AirOps)
- Clay for prospect research and enrichment
- AI SDR Agents to improve marketing-to-sales engagement
- AI-assisted campaign planning and content production
- Marketing automation and intelligent workflows
Continuously identify opportunities to automate repetitive activities, improve marketing effectiveness and enhance customer experiences through AI.
Remain informed about emerging AI capabilities and recommend opportunities that strengthen Joblogic's go-to-market strategy.
Reporting & Insight
Remain informed about emerging AI capabilities and recommend opportunities that strengthen Joblogic's go-to-market strategy.
Reporting & Insight
- Build meaningful reporting that measures marketing performance through commercial impact.
- Analyse campaign, channel and funnel performance to identify trends, opportunities and areas for improvement.
- Develop actionable recommendations based on data rather than assumptions.
- Support attribution modelling and marketing performance reporting alongside RevOps.
Cross-functional Leadership
Work closely with:
Work closely with:
- Brand & Market Influence
- Customer Marketing
- Product
- Sales
- SDRs
- RevOps
- GTM Experience Manager
- Shared Delivery & Automation Studio
Build trusted relationships across the business and ensure marketing activity remains aligned to wider commercial priorities.
Success Measures
Commercial
Success Measures
Commercial
- Marketing Qualified Pipeline
- Pipeline Created
- Marketing Influenced Revenue
- Campaign ROI
- Marketing Efficiency Ratio (MER)
- Cost per Pipeline Opportunity
Funnel Performance
- MQL to SAL Conversion
- SAL to SQL Conversion
- Landing Page Conversion
- Email Performance
- Marketing Attribution
- Pipeline Velocity
Strategic
- ABM programme performance
- Product launch success
- Partner campaign contribution
- AI-enabled campaign adoption
- Experimentation programme maturity
Skills & Experience
Essential
Essential
- Experience delivering demand generation programmes within a B2B SaaS organisation.
- Strong commercial understanding of marketing's role in revenue generation.
- Experience planning integrated multi-channel marketing campaigns.
- Knowledge of account-based marketing and full-funnel demand generation.
- Excellent campaign planning and project coordination skills.
- Strong analytical capability with experience interpreting marketing performance data.
- Experience working with CRM and marketing automation platforms such as HubSpot.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple priorities in a fast-paced environment.
Desirable
- Experience using AI within marketing workflows.
- Experience with Clay, AirOps or similar AI-powered GTM tools.
- Knowledge of outbound marketing and SDR collaboration.
- Event marketing experience.
- SaaS or Field Service Management experience.
- Experience working within high-growth technology businesses.
Personal Attributes
- We're looking for someone who is naturally curious about growth and enjoys finding better ways to generate demand.
- You'll be commercially minded, analytical and proactive, always looking beyond campaign delivery to understand how marketing contributes to business performance.
- You'll enjoy experimenting, testing ideas and learning quickly from results.
- You're highly organised, collaborative and comfortable working across multiple teams, bringing people together to deliver exceptional marketing programmes.
- Most importantly, you'll thrive in an environment where strategy, technology and AI combine to create measurable commercial growth.
How We Work
- Our Growth team combines strategic thinking, specialist expertise and AI-powered execution to deliver measurable commercial outcomes.
- You'll work across multiple disciplines, partnering with specialists in Brand, Customer Marketing, GTM Experience, Product, Sales and RevOps to deliver integrated growth programmes.
- We believe great marketers combine creativity with commercial thinking, curiosity with discipline, and technology with human insight.
- AI is embedded into how we work, helping us move faster, make better decisions and automate repetitive tasks so our people can focus on strategy, creativity and growth.
What Success Looks Like After 12 Months
- Demand Generation Management is generating predictable, measurable pipeline across every major acquisition channel.
- Campaigns are fully integrated across Brand, Product, Customer Marketing, Sales and SDRs.
- Conversion rates have improved across key stages of the marketing funnel through continuous experimentation.
- AI capabilities are embedded into campaign planning, optimisation and reporting, improving both efficiency and effectiveness.
- Enterprise ABM programmes are consistently creating high-value opportunities.
- Marketing is recognised as a strategic commercial function that contributes directly to pipeline growth, marketing efficiency and revenue.