Demand Generation Manager, Japan (Fusion)
Autodesk · Tokyo, JPN ·
- Employment
- Contract
- Category
- Marketing
- Experience
- 5+ years
Autodesk · Tokyo, JPN ·
Job Requisition ID #
日本市場を中心にマーケティング施策を推進するとともに、APAC地域における一部のマーケティング施策もサポートいただく、経験豊富で成果志向のDemand Generation Managerを募集します。
本ポジションは、単にマーケティングキャンペーンを実行するだけでなく、ビジネス成果の創出にコミットできる方に最適な、実務中心（ハンズオン）の役割です。リージョナルマーケティングリードと密接に連携しながら、アイデアの提案、キャンペーン戦略の策定、そして統合型デマンドジェネレーション施策の企画・実行を通じて、パイプライン創出および事業成長に貢献していただきます。
Position Overview
We are looking for an experienced and results-oriented Demand Generation Manager to drive marketing programs across Japan while supporting selected regional initiatives across APAC.
This is a hands-on role for someone who thrives on delivering business outcomes—not just executing campaigns. You will partner closely with the regional marketing lead to contribute ideas, shape campaign strategies, and execute integrated demand generation programs that drive pipeline and business growth.
Responsibilities
Demand Generation
Plan and execute integrated demand generation campaigns across digital, paid media, webinars, events, content, and lifecycle marketing
Partner with sales, pre-sales, and cross-functional teams to generate qualified pipeline and accelerate revenue growth
Contribute ideas and recommendations to campaign strategy, messaging, and channel optimization
Support regional marketing initiatives across APAC as required
Marketing Operations & Execution
Build and execute campaigns using marketing automation and CRM platforms, including emails, landing pages, forms, webinars, and campaign workflows
Coordinate campaign logistics, marketing assets, vendors, and event execution
Support digital marketing initiatives, including paid media, SEO, and campaign optimization
Performance & Insights
Monitor campaign performance and provide actionable insights to improve marketing effectiveness and ROI
Leverage AI-powered marketing tools to improve productivity, campaign execution, and content development
Continuously optimize campaigns based on data, pipeline contribution, and business impact
Minimum Qualifications
5–10 years of experience in B2B demand generation, field marketing, or digital marketing
Proven experience planning and executing integrated marketing campaigns that deliver measurable business outcomes
Native-level Japanese and professional proficiency in English (written and spoken)
Excellent project and stakeholder management skills, with the ability to manage multiple priorities
Strong analytical mindset with the ability to translate campaign performance into actionable recommendations
Proactive, adaptable, collaborative, and comfortable working in a fast-paced regional environment
Preferred Qualifications
Hands-on experience with Marketo, Salesforce (SFDC), and 6sense
Experience supporting regional or APAC marketing programs
Experience in the Design & Manufacturing, Technology, Engineering, or SaaS industries
Familiarity with AI tools for marketing and productivity
Basic design skills using Adobe Creative Suite or similar tools are a plus
The Ideal Candidate
Japan is the primary market for this role, with occasional opportunities to support APAC-wide marketing initiatives
Occasional domestic travel within Japan will be required for customer events, partner activities, and marketing programs. Regional APAC travel may be required on an occasional basis
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About Autodesk
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