Demand Generation Manager

We are looking for a Demand Generation Manager to own the strategy and execution of demand gen programs across our target markets. This role is responsible for cross-channel campaign management for all product lines, collaborating closely with Marketing leaders, Sales, and Customer Success. The ideal candidate has successfully scaled full-funnel demand programs in a fast-growing B2B SaaS or data-driven tech company, bringing a mix of strategy, analytical thinking, and hands-on execution. This role will report into the Director of Demand Generation and Marketing Ops.

Key Accountabilities:

• Define strategy for, manage, and optimize the execution of demand generation campaigns across both Marketing and cross-functional channels

• Own Marketing’s acquisition pipeline targets, and regularly report on pipeline health to Marketing leadership

• Manage tactics across inbound (paid and owned media) and ABM channels

• Clearly define key targeting segments with a focus on behavior-based triggers for nurture

• Collaborate closely with our partners in Sales to develop effective cross-functional conversion strategy across all channels

• Collaborate with agency partners and Integrated Marketing, Marketing Operations, and Product Marketing teams on campaign execution

• Regularly analyze and report on campaign performance and ROI to key stakeholders

• Partner with Marketing Operations on email marketing, lead tracking, and funnel conversion

Desired Skills and Experience:

• 6-8+ years of experience in Demand Gen and/or Performance Marketing roles

• Proven success owning pipeline goals

• Paid Media and Owned channel management

• Ability to multi-task and manage across multiple simultaneous programs

• Strong communication skills and collaborative excellency

• B2B Software-as-a-Service (SaaS) and Healthtech experience preferred

• Bachelor’s degree or equivalent work experience

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