Demand Generation Manager (Asia)

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About the Team and Role

Demand generation in ANZ and Southeast Asia isn't a smaller version of the US playbook - it's its own game. Different buying behaviours, different channel mixes, different languages, and a region that spans everything from mature enterprise markets to fast-growing SMB ecosystems. We're looking for a Demand Generation Manager who's energised by that complexity, not intimidated by it.

You'll own integrated campaign execution across the full funnel - SMB through enterprise - for Southeast Asia, working closely with our Head of Demand Generation APAC, to adapt global and regional campaign strategy for local relevance - and to flag when local reality means we should do something different altogether. You'll partner with Brand & Content, Creative Services, Field, BDR, Sales and Partnerships to make sure campaigns don't just run, but actually move pipeline in-region.

This is an individual contributor role. You won't have direct reports, but you'll need the judgement and stakeholder skills of someone who could.

Supervisory Responsibilities:

• None.

How You'll Make a Difference

• Plan and execute integrated demand generation campaigns across Southeast Asia, spanning paid, organic, lifecycle, field and ABM
• Localise and adapt global campaign frameworks for regional relevance - language, buyer behaviour, channel mix, and competitive context differ market to market, and campaigns need to reflect that
• Partner with BDR, Sales, field, Partner Marketing and shared services team - Brand & Content, Creative Services, Lifecycle, Product Marketing - to align campaign timing and messaging with regional pipeline goals and account priorities
• Work with Brand & Content and Product Marketing to identify where existing assets translate well regionally and where new, locally relevant content is needed
• Manage campaign calendars, budgets, and vendor relationships across multiple markets and timezones
• Track and report campaign performance by market and channel, with a clear point of view on what's working, what isn't, and why
• Build and maintain a regional measurement view in partnership with Marketing Analytics, so decisions are grounded in data rather than assumption
• Bring forward recommendations on where regional investment should shift based on results
• Establish success criteria that inform resource planning, campaign flighting, and prioritisation across multiple stakeholders
• Represent Southeast Asia's needs and constraints in global campaign planning, so strategy isn't built only from a US, EMEA or ANZ lens
• Other related duties as assigned

Who You Are

• 5+ years in demand generation, integrated campaigns, or performance marketing, ideally with experience across Southeast Asia markets
• Comfortable owning campaigns end-to-end, from planning through execution to reporting, without a large supporting team
• Comfortable self-serving in a lean-resource environment - from copywriting, basic design, case study interviews, to event execution - are part of the job here, not someone else's
• Experience managing media budgets - with or without agencies - across multiple markets in Asia, with a clear read on where spend is and isn't working
• Working knowledge of the channels and platforms relevant to APAC (regional media partners, local search and social nuances, established martech stack)
• Able to read data and turn it into a recommendation, not just a report. Familiarity with Tableau and Salesforce (or equivalent) preferred
• Ability to report performance against OKRs/KPIs to executive leadership, translating market-level detail into a regional story
• Strong collaborator who can align global and local priorities without treating either as the default answer
• Organised enough to manage multiple markets, stakeholders, and timelines at once, and pragmatic about where to flex process versus where to hold the line
• Genuinely curious about what makes buyers different in Southeast Asia, and willing to say so when a global template doesn't fit
• Comfortable working async across timezones with a Sydney-based manager and a globally distributed marketing team
• Mandarin proficiency is highly desirable, with Bahasa Malaysia considered a plus

Klaviyo in APAC:

We are rapidly expanding our footprint in Asia-Pacific with our new Singapore Hub. Since launching here just six months ago we are already scaling fast, aggressively building out our core GTM functions, including Sales, Pre-sales, Business Development, Customer Success, Partnerships, Marketing, and People.

This is a true “1% done” moment. While we build on the strong foundation of our Sydney presence, our Singapore Hub offers the unique energy of a startup within a global company. We are looking for “Drivers”—builders who want to shape our local culture and define the future of Klaviyo in Asia-Pacific and Japan.

Aligned with our value of Always Learning, we are looking for the leaders of the future. The headroom for growth here is massive. If you are insatiably curious and eager to accelerate your career, Klaviyo provides the platform. Join us, and help build something exceptional from the ground up.

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Please see the independent bias audit report covering our use of Covey here

#LI- Hybrid

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

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