Demand Generation Lead
runlayer · NYC ·
- Work mode
- Hybrid
- Seniority
- Lead
- Employment
- Full time
- Category
- Marketing
- Experience
- 5+ years
runlayer · NYC ·
AI is transforming how every company operates, but most enterprises are stuck. They want to move fast with AI Agents, tools, and workflows, but they can't do it safely. We're fixing that.
Our team built AI Actions for OpenAI, shipped Zapier Agents to millions of users, and launched the first remote MCP server with Anthropic. We helped establish the protocol, and now we're building the platform enterprises need to actually put AI to work.
Runlayer is one platform for MCPs, Skills, and Agents: purpose-built security, fine-grained governance, and complete observability so organizations can go all-in on AI across the entire company without the risk. We just raised a $30M Series A led by Felicis, with participation from Khosla Ventures, bringing our total raised to $42M. Already trusted by Gusto, Instacart, Opendoor, dbt Labs, and Decagon.
As our Demand Gen Lead, you'll build Runlayer's demand generation engine from zero — paid acquisition, inbound, email and lifecycle, ABM, and the attribution infrastructure underneath it all. We run no paid today (all inbound is organic), but we have the budget, the deal sizes, and the pipeline pressure to make paid a real channel. This is a true zero-to-one build: you'll be hands-on-keyboard as a player-coach first, then hire and lead a team underneath you as the function scales.
Reports to the Head of Marketing. Remote-friendly (we have a NYC office on Bond Street if you're local). 20% travel.
Impact: Build the demand gen motion from scratch for the enterprise platform to run AI faster & safely
Excellence: Work alongside founders and a senior GTM team closing Fortune 500 deals through pure inbound
Ownership: Own demand gen end-to-end — channel strategy, campaigns, landing pages, systems, and attribution — and grow a team beneath you
Build and run paid acquisition across Google, LinkedIn, and other B2B channels — starting from zero, experimenting fast, and scaling what works
Own ABM strategy and execution against our target enterprise accounts
Own landing page strategy and production for campaigns and paid traffic
Own email and lifecycle marketing: nurture programs, newsletters, and re-engagement of our existing database
Drive SEO and AEO as AI search becomes a core lead source
Build the marketing systems foundation hands-on — campaign tracking, lead capture, UTM/attribution instrumentation, and reporting in HubSpot (we're building this from scratch; you won't inherit a stack)
Define lead quality, routing, and handoff with SDRs and sales — and own pipeline reporting for marketing-sourced leads
Run growth experiments across channels to find what scales, and kill what doesn't
Partner with PMM on campaign messaging and with field marketing on digital amplification (conferences, partner campaigns, events)
Hire and manage the demand gen team as the function grows
5–7 years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies — senior manager level, or director at a smaller company
Experience in a sales-led, high-ACV enterprise motion (six-figure deals, long sales cycles) — this is not a PLG/self-serve role
People management experience: you've managed at least 1–2 people and can build and lead a team, but you're comfortable operating solo as a player-coach first
Proven track record building demand gen or paid acquisition programs from scratch — you've done the zero-to-one, not just optimized an inherited machine
Hands-on operator, not a project manager: you set up your own campaigns, systems, and reporting rather than handing work off to marketing ops
Strong paid ads chops across Google, LinkedIn, and emerging channels
Data-driven: comfortable with attribution models, funnel analysis, and pipeline reporting, and able to build that instrumentation yourself (HubSpot experience a plus)
Understanding of SEO and AEO; experience with tools like Profound is a plus
Comfortable running experiments fast and killing what doesn't work
Gritty and startup-tested: you've built in scrappy environments and know what it means when nothing exists yet
ABM program experience targeting large enterprise accounts
Deep technical product background — you can learn the product yourself rather than relying on PMM for every brief
AI-native, uses Claude
We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.
Competitive salary and equity — compensation that reflects your expertise and customer-facing responsibilities.
Paid time off — paid vacation, paid sick leave, and paid parental leave.
Professional development — budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
Top-tier equipment — your choice of laptop and accessories to create your ideal work environment.
Health benefits — comprehensive health, dental, and vision coverage.
Customer interaction opportunities — work directly with innovative companies and see the immediate impact of your work.
Not quite the right fit? Reach out to [email protected] with details about your experience and interests.