Demand Generation Lead
goodfire · San Francisco, CA ·
- Seniority
- Lead
- Category
- Marketing
- Company size
- 11-50
- Salary
- USD 200,000 – 375,000 / year
About Goodfire
Goodfire is an AI interpretability research lab. We build interpretability agents and infrastructure to understand, monitor, and align AI models.
We believe that AI is the most consequential technology of our time. Yet AI models are trained by trial and error today, with limited understanding of what drives their behavior. Our goal is to advance the research and technology needed to fully understand and align AI so humanity can trust superintelligence.
Goodfire is a public benefit corporation founded by researchers who helped pioneer the field of interpretability at OpenAI and Google DeepMind. We are headquartered in San Francisco and have raised over $200M from leading investors including Lightspeed, Menlo, and B Capital.
About the role
We're looking for a Demand Gen Lead to sit at the intersection of marketing, research, and product and think strategically about how to reach the most technical builders in AI.
This is a high-autonomy, high-impact role where you will own the full demand funnel: from identifying and reaching the right prospects, to designing campaigns and experiments that generate qualified pipeline, to partnering closely with our Field Team to convert interest into meaningful long term partnerships.
Our buyers are CTOs, Heads of AI, and research leads training frontier models in their specific domains. They don't respond to generic outbound or played-out playbooks. You'll need to be creative, data-driven, and deeply thoughtful about how to earn the attention of people who are building the most advanced AI systems in the world.
Key responsibilities
- Build and own a highly personalized demand generation engine: design, execute, and optimize programs across outbound, strategic events, social, and high value content that excites frontier model builders before their very first call
- Run rigorous experiments: treat demand gen like a growth problem - form hypotheses, launch tests, analyze results, and double down on what works
- Construct highly targeted outreach: use product signals, research engagement, event attendance, and market intelligence to build precise prospect lists and tailor messaging to technical buyers
- Build the infrastructure: stand up the tools, workflows, and reporting needed to run a data-driven demand generation function
What you’ll bring
Required experience
- Demonstrated ability to build pipeline selling to technical or research-oriented buyers.
- Experience designing and running multi-channel campaigns — outbound, events, ABM, paid, content — and measuring their impact on pipeline and revenue.
- Scrappiness, creativity, and a bias toward action. You're a builder, not an optimizer of someone else's machine.
- Comfort operating in ambiguity - our market is new, our buyers are novel, and the playbook doesn't exist yet.
Preferred qualifications
- Experience as an early demand gen or growth hire at a high-growth startup, where you built the function from scratch.
- Familiarity with selling to AI/ML teams, research organizations, or deeply technical enterprise buyers.
- Experience using product-led growth signals or community engagement data to identify high-intent prospects.
Our values
Goodfire is looking for individuals who embody our values and share our deep commitment to making interpretability accessible. We are building a team first and foremost.
Put mission and team first
All we do is in service of our mission. We trust each other, deeply care about the success of the organization, and choose to put our team above ourselves.
Improve constantly
We are constantly looking to improve every piece of the business. We proactively critique ourselves and others in a kind and thoughtful way that translates to practical improvements in the organization. We are pragmatic and consistently implement the obvious fixes that work.
Take ownership and initiative
There are no bystanders here. We proactively identify problems and take full responsibility over getting a strong result. We are self-driven, own our mistakes, and feel deep responsibility over what we’re building.
Action today
We have a small amount of time to do something incredibly hard and meaningful. The pace and intensity of the organization is high. If we can take action today or tomorrow, we will choose to do it today.
Where we work
We are hiring for this position in our San Francisco HQ. We are in person 5 days a week, with one company-wide remote week per month.
What we offer
This role offers market competitive salary, equity, and competitive benefits.
The expected salary range for this position is $200,000 - $375,000 USD.
Most importantly, you'll have the opportunity to join a vital mission at an important point in its trajectory — we are developing groundbreaking technology with a world-class team on the critical path to ensuring a safe and beneficial future for humanity. If you want to do your life’s work with us, even if you believe you do not meet every single requirement, apply now.