Demand Generation Executive

Demand Generation Executive
Leeds (with flexibility for London / hybrid working)
Permanent
Salary up to £32k depending on experience + benefits

Summary
Are you a proactive marketing professional with a passion for creating engaging content, running impactful campaigns and supporting business growth?
We're looking for a Demand Generation Executive to join our growing IT Services business. Working closely with Sales, Product and key stakeholders, you'll play an important role in raising market awareness, engaging customers and generating opportunities across priority sectors including Defence, Critical Infrastructure and Network Services.
This is an exciting opportunity for someone who enjoys combining creativity with commercial thinking, helping to deliver campaigns that support customer engagement, lead generation and business growth.
Some of the key deliverables in this role will include:

Supporting the delivery of marketing campaigns and demand generation initiatives across key target markets
Creating high-quality content including presentations, case studies, capability statements, campaign assets and customer-facing materials
Managing and scheduling digital content across channels including LinkedIn, email and website platforms
Working closely with sales teams to support account priorities, growth campaigns and customer engagement activities
Coordinating campaign follow-up activity to ensure enquiries and leads are effectively captured and progressed
Monitoring campaign performance and providing insights on engagement, enquiries, conversions and website activity
Developing compelling customer-focused messaging that translates technical solutions into clear business value
Supporting the planning and delivery of events, exhibitions and customer engagement activities
Conducting market, customer and competitor research to identify trends, opportunities and areas for growth

What we’re looking for:
We're looking for someone who is organised, creative and commercially aware, with a genuine interest in how marketing can support business development and revenue growth.
Essential Skills & Experience

Strong written communication skills with the ability to create professional, engaging and customer-focused content
Experience or knowledge of marketing, campaign coordination, lead generation or sales support activities
Excellent organisational skills and attention to detail
Comfortable using Microsoft 365 applications including PowerPoint, Word, Excel and Teams
Ability to manage multiple priorities and deliver to deadlines
A proactive mindset with a willingness to learn, develop and contribute new ideas

Desirable

Degree in Marketing, Business, Communications or a related discipline
Experience within a demand generation, marketing, sales support or bid environment
Familiarity with CRM systems, email marketing platforms, analytics tools or campaign management software
Interest in B2B marketing, customer engagement, sales enablement or business development

Why Join Us?
This is an opportunity to develop your career in a role that combines marketing, demand generation and sales enablement, giving you direct visibility of how your work contributes to customer engagement, pipeline growth and business success.
You'll work alongside experienced commercial and technical professionals, gain exposure to strategic growth initiatives and play a key role in supporting the continued expansion of our IT Services business.
Benefits:
We're always evolving our benefits to ensure we're attracting and retaining great people. Some of what you can expect includes:

25 Days Holiday + Bank Holidays with an option to buy/sell days
Pension with a leading provider and up to 8% employer contribution
Personal Wellbeing and Volunteer Days
Private Medical Insurance
Life Assurance
Free 24/7 365 Employee Assistance Program to support mental health and well-being (including counselling sessions and legal advice)
Flexible benefits to choose from inc: Dental Insurance, Gym Membership, Travel Insurance, Tax Free Bikes